Posted on 01/31/2024 12:59:16 PM PST by Morgana
A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco.
'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf.
The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm.
The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating with a Budweiser in hand - and a final message that reads 'Delivering Since 1876.'
The ad will air in full during the Super Bowl on Feburary 11. Based on last year's advertising rates, the 30 second Budweiser commercial could cost as much as $7 million.
Kristina Punwani, head of marketing at Budweiser USA, said in a statement: 'Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy.
'We knew there was no better way to show Budweiser's continued commitment to delivering for its fans than with our biggest celebrities.'
The anticipated advert was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial Henry Alex Rubin.
There is a long-time tradition of Super Bowl ads featuring the Clydesdales but their presence is not guaranteed each year.
'The Clydesdales are always something that's up for discussion and up for consideration,' Punwani said to Variety Magazine. 'And this year, it just felt like the right moment to bring them back.'
(Excerpt) Read more at dailymail.co.uk ...
What, Budweiser doesn’t want disgusting, prancing trannies in their Super Bowl ad? I was in Walmart yesterday and noticed that the Bud Light section was increasingly small.
Maybe they just self-identify as Clydesdales..................
Bud Light sales down nearly 30% year over year as rivals continue to climb
Wed, January 31, 2024 by Fox News
Makes me happy.
OP I wouldn’t know that there was such an event if you had not posted it. Why are you promoting a beer company?
They still identify as reindeer.
Where do you live that you don’t know about the Super Bowl?
Those Clydesdales are the best thing Anheuser Busch has going for it. They should include them in every commercial they air.
On that list are things like the hourglass, 8-track tapes, and typewriters. Oh, and Bud Light too.
I thought the wagon was going to be pulled by My Little Pony this year.
All they have to do is get Taylor Swift to hold a can of Bud during one the many times she will be shown in the skybox. She do not even have to drink the stuff. It would be worth whatever $$$$ she demands.
20 million Swifties will rush out and buy a case.
“Bud Light sales down nearly 30% year over year as rivals continue to climb
Wed, January 31, 2024 by Fox News
Makes me happy.”
Thank you for that uplifting news. To this day every time I see a Bud Light can I see that thing called Dylan Mulvaney. It’s wonderful to know I’m not the only one who STILL does.
This add will NOT help. People will only see horses with Dylan’s face on them running in the field.
Just hitch up Pinkie Pie and Fluttershy and believe in trans power.
“OP I wouldn’t know that there was such an event if you had not posted it. Why are you promoting a beer company?”
Some here still watch the super bowl, just a warning there will be queer beer commercials.
Also it’s wonderful to see them flush money down the toilet and not apologize like they should have done in the first place.
Won’t watch.
“All they have to do is get Taylor Swift to hold a can of Bud...”
They will never do it. That would be a black eye on Dylan that would put the trans community back to the closet.
I’d laugh my ass off from the backlash
They should make a truthful commercial. They should acknowledge they are scared to death of a extremely small minority of perverts, who can do no damage to their company, but they don’t care how much they offend, their loyal customers. And no amount of financial damage will cause them to try to win their customers back.
That brought a tear to my eye
I need a yuengling to regain my composure
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