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First glimpse at Budweiser's $7 million Super Bowl 58 commercial with iconic Clydesdales - as beleaguered parent company Anheuser Busch stages comeback after Bud Light fiasco
Daily Mail UK ^ | January 31, 2024 | Noa Halff

Posted on 01/31/2024 12:59:16 PM PST by Morgana

A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco.

'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf.

The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm.

The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating with a Budweiser in hand - and a final message that reads 'Delivering Since 1876.'

The ad will air in full during the Super Bowl on Feburary 11. Based on last year's advertising rates, the 30 second Budweiser commercial could cost as much as $7 million.

Kristina Punwani, head of marketing at Budweiser USA, said in a statement: 'Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy.

'We knew there was no better way to show Budweiser's continued commitment to delivering for its fans than with our biggest celebrities.'

The anticipated advert was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial Henry Alex Rubin.

There is a long-time tradition of Super Bowl ads featuring the Clydesdales but their presence is not guaranteed each year.

'The Clydesdales are always something that's up for discussion and up for consideration,' Punwani said to Variety Magazine. 'And this year, it just felt like the right moment to bring them back.'

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Sports
KEYWORDS: budlight; queerbeer; superbowl; trannyfluid
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To: Morgana

and they’re gay and pretending to be donkeys.


21 posted on 01/31/2024 1:27:02 PM PST by BigFreakinToad (Remember the Biden Kitchen Fire of 2004)
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To: Morgana

It would be a real hoot if Budweiser had a commercial of the Clydesdales singing the Clydesdale National Anthem. “We Raise Our Tails To Thee and Break Wind”.


22 posted on 01/31/2024 1:28:56 PM PST by FlingWingFlyer ( Joe Pedo's America! The Motel 6 to the world. Joe's Border Patrol will keep the light on for you.)
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To: Morgana

They can have the best Super Bowl commercials in the world, but their beer will still taste like Clydesdale piss.


23 posted on 01/31/2024 1:29:19 PM PST by SC DOC (A)
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To: Morgana
welcomed home by a cheering crowd celebrating with a Budweiser in hand

Hopefully not the trans Blue can.

24 posted on 01/31/2024 1:29:49 PM PST by 1Old Pro
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To: wildcard_redneck

“What, Budweiser doesn’t want disgusting, prancing trannies in their Super Bowl ad? I was in Walmart yesterday and noticed that the Bud Light section was increasingly small.”

I have noticed in my local store the same. However, the Budweiser section is almost always full but not the competition. People are not buying it.


25 posted on 01/31/2024 1:30:33 PM PST by cpdiii (cane cutter-deckhand-oilfield roughneck-drilling fluiids tech-geologist-pilot-instructor-pharmacist)
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To: Leaning Right

it used to be my go-to beer but ever since they tried to pass off a stick shift as an automatic...NO! just no. I’d buy a typewriter and dig out the 8 track tapes and player before I’ll EVER touch a bud light. but that’s just me.


26 posted on 01/31/2024 1:32:14 PM PST by Qwapisking ("IF the Second goes first the First goes second" L.Star )
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To: Morgana

Good try but I won’t be watching the super bowl.


27 posted on 01/31/2024 1:36:41 PM PST by I want the USA back (Delusionary people should not be given power over normal people.)
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To: nomorelurker
A move like that would hurt Taylor Swift more than it would help Bud Light. She's not a fool.

That whole pushing sexual weirdo crap on everyone is yesterday's garbage... Most of us don't care what adults do in bed. But we're sick of seeing it on the streets, in parades, in children's classrooms, and on TV pushing products that have nothing to do with sexual kinks.

If some grown up gets surgery to 'look like a dog' none of us are going to believe he/she/it is really a dog. Creepy ad agencies can't pull that one off.

And if a creepy old jerk like Biden wants to announce to the world that HIS administration has hired more 'dogs' than any previous administration we'll be concerned he's NOT hiring on merit but on kink.

But if some company is tricked into pushing some weirdo kink, we'll STOP buying their products. In that sense Taylor Swift is a product - a brand - and Americans will do to her what they've done to Bud Light.

It's time for companies to stand up to their sexual weirdo ad agencies and tell them, 'This ad needs to be about OUR product and NOT about your kink agenda'. Again, Taylor Swift's not a fool...

28 posted on 01/31/2024 1:37:43 PM PST by GOPJ (Is Biden starting a war AFTER draining the petroleum reserves and giving our weapoins to Ukraine?)
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To: Morgana

Bring back the old commercial of the donkey wanting to be a Clydesdale. It’s Trans-horser Busch beer.


29 posted on 01/31/2024 1:37:49 PM PST by KarlInOhio (Democrats' version of MAGA: Making America the Gulag Archipelago. Now with "Formal Deprogramming")
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To: SC DOC
"They can have the best Super Bowl commercials in the world, but their beer will still taste like Clydesdale piss."

I am an Ale Drinker but on rare occasions will have a lager on a hot summer afternoon when I do not want a heavy beer. Bud is a piss poor lager. As people boycotted Bud they moved to other lagers such as Yuengling etc. that taste good. They will not come back to Bud.

30 posted on 01/31/2024 1:38:16 PM PST by cpdiii (cane cutter-deckhand-oilfield roughneck-drilling fluiids tech-geologist-pilot-instructor-pharmacist)
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To: Morgana

Always loved the Clydesdale commercials, and this one is no exception.......


31 posted on 01/31/2024 1:42:49 PM PST by Hot Tabasco (This Is The Way)
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To: Morgana

Maybe these are mules that identify as Clydesdales?

FU Bud!
FU NFL!


32 posted on 01/31/2024 1:46:17 PM PST by WKUHilltopper
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To: WKUHilltopper

If it ain’t hockey...


33 posted on 01/31/2024 1:51:03 PM PST by seabeeson
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To: Yogafist

Truth would be that they would prefer that their loyal customers were a bunch of trannie perverts instead of the low class hicks ( normals) they really are.


34 posted on 01/31/2024 1:57:41 PM PST by Varda
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To: Morgana

The lab pup looks mighty white.


35 posted on 01/31/2024 2:04:09 PM PST by dynachrome (War does not determine who is right, but who is left.)
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To: Morgana

They greedily tried to increase their market share by deliberately appealing to transers, even when they had to suspect some kickback from their regular customer base.

They made their choice, they haven’t changed their ways and no amount of cutesy horses or slick commercials will undo that. Never again. Their beer is just not that good.


36 posted on 01/31/2024 2:09:37 PM PST by Gaffer
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To: dynachrome

“ The lab pup looks mighty white. “ That pale color in retreivers is refer to as “English Cream”.


37 posted on 01/31/2024 2:11:44 PM PST by Jumpmaster (U.S. Army Paratrooper. I am the 0.001%.)
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To: Morgana

“Leave the Clydesdales alone!”
*Sob!*


38 posted on 01/31/2024 2:13:27 PM PST by SaxxonWoods (Are you ready for Black Lives MAGA? It's coming.)
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To: Morgana

Democrat Kiddie Raper beer.


39 posted on 01/31/2024 2:17:05 PM PST by stinkerpot65 (Global warming is a Marxist lie. )
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To: Morgana

A.B. management is going to molest the horses.

;-)


40 posted on 01/31/2024 2:22:29 PM PST by cgbg ("Our democracy" = Their Kleptocracy)
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