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America’s 4 largest car makers all pass on the Super Bowl for the first time in 23 years — and the race to catch Elon Musk could be to blame
Fortune ^ | 01/18/2024 | Dylan Sloan

Posted on 01/19/2024 5:30:10 PM PST by Responsibility2nd

For the first time in 23 years, none of America’s four largest automakers will air national Super Bowl ads – but foreign-owned companies like Kia and Volkswagen are picking up their slack. The “challenging U.S. automotive market” is a leading reason why.

Slowing consumer demand and high interest rates are pressuring Ford, Toyota, GM and Chrysler parent company Stellantis into cutting back on their ad spend. Car commercials are a Super Bowl mainstay – Stellantis alone has only missed two in the past 15 years – but this year’s game will be the first since 2001 where none of the Big Four are coughing up the estimated $7 million fee for a 30-second spot, according to AdAge’s archive.

The auto industry could be facing a long hangover after a brutal 2023.

(Excerpt) Read more at fortune.com ...


TOPICS: Business/Economy; Sports
KEYWORDS: automotive; commercials; nfl; superbowl
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To: WeaslesRippedMyFlesh

The industry seems to still be recovering from Covid supply chain issues.


21 posted on 01/19/2024 6:59:01 PM PST by FreedomPoster (Islam delenda est)
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To: Responsibility2nd

There is no such thing as, “the Black National Anthem.

Of course, I will continue to not look at anything connected to the NFL OR ,the NCAA!
A local radio station has been featuring the “National Anthem “ as a mid-day break.
I will not listen to the anthem sung as stylized by “singers” who have no respect for the Country, State or the composer

Sorry WDBO, you are loser! I would rather hear an advertisement than the crap singers of our treasured anthem!


22 posted on 01/19/2024 8:23:32 PM PST by BatGuano (2020 = Stolen Election. Believe it! Molon Labe.)
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To: BatGuano

KONO in San Antonio plays this National Anthem every day at Noon.

Awesome.

https://www.youtube.com/watch?v=G169wDLPbSE


23 posted on 01/19/2024 8:31:46 PM PST by Responsibility2nd (A truth that’s told with bad intent, Beats all the lies you can invent ~ Wm. Blake)
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To: Ronaldus Magnus III
I’ve seen several Facebook articles from CBS, ABC and others announcing that Reba McIntyre would be singing the real National Anthem.

None of the articles refers to the black national anthem.

It appears that they are trying to hide the fact that it will be part of the program.

24 posted on 01/19/2024 8:32:33 PM PST by HIDEK6 (God bless Donald Trump. )
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To: EEGator

That is correct. It’s also amazing how not watching the phony news, infantile movies, sitcoms, game show, or reading woke written commentary clears up ones mind.


25 posted on 01/19/2024 9:16:05 PM PST by Getready (Wisdom is more valuable than gold and harder to find.)
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To: Getready

I was just stating that a few weeks ago.

I had read The Shallows by Nicholas Carr and quit watching almost everything and started reading books everyday instead. It makes a huge difference with respect to thought. I also noticed how I am more calm now. I used to have a “racing mind”.


26 posted on 01/20/2024 6:21:30 AM PST by EEGator
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To: Ronaldus Magnus III

It’s been played before the last several Super Bowls.

“Separate but equal”, I guess.


27 posted on 01/20/2024 9:01:29 AM PST by ro_dreaming (Who knew "Idiocracy", "1984", "Enemy of the State", and "Person of Interest" would be non-fiction?)
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To: Reno89519

The NFL is playing both. “Separate but equal” is back in fashion, I guess.


28 posted on 01/20/2024 9:02:28 AM PST by ro_dreaming (Who knew "Idiocracy", "1984", "Enemy of the State", and "Person of Interest" would be non-fiction?)
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To: BobL

REAL MEN don’t wear pink

Actually, REAL MEN don’t give a flying fig what you wear. We won’t notice the color anyway.


29 posted on 01/20/2024 9:03:24 AM PST by ro_dreaming (Who knew "Idiocracy", "1984", "Enemy of the State", and "Person of Interest" would be non-fiction?)
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