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America’s 4 largest car makers all pass on the Super Bowl for the first time in 23 years — and the race to catch Elon Musk could be to blame
Fortune ^ | 01/18/2024 | Dylan Sloan

Posted on 01/19/2024 5:30:10 PM PST by Responsibility2nd

For the first time in 23 years, none of America’s four largest automakers will air national Super Bowl ads – but foreign-owned companies like Kia and Volkswagen are picking up their slack. The “challenging U.S. automotive market” is a leading reason why.

Slowing consumer demand and high interest rates are pressuring Ford, Toyota, GM and Chrysler parent company Stellantis into cutting back on their ad spend. Car commercials are a Super Bowl mainstay – Stellantis alone has only missed two in the past 15 years – but this year’s game will be the first since 2001 where none of the Big Four are coughing up the estimated $7 million fee for a 30-second spot, according to AdAge’s archive.

The auto industry could be facing a long hangover after a brutal 2023.

(Excerpt) Read more at fortune.com ...


TOPICS: Business/Economy; Sports
KEYWORDS: automotive; commercials; nfl; superbowl
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This leaves plenty of ad space for Bud light.
1 posted on 01/19/2024 5:30:10 PM PST by Responsibility2nd
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To: Responsibility2nd

Detroit auto show cancelled this year.


2 posted on 01/19/2024 5:35:25 PM PST by WeaslesRippedMyFlesh (Wake me up when somebody tells the truth.)
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To: Responsibility2nd

When do they change the name to “Super Gay Ball”?
Obama can throw out the First Bitch


3 posted on 01/19/2024 5:39:21 PM PST by Zathras
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To: Responsibility2nd

I read very recently that the Black National Anthem will be part of this year’s Superbowl. I had not planned on watching.


4 posted on 01/19/2024 5:40:02 PM PST by Ronaldus Magnus III (Do, or do not, there is no try)
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To: Responsibility2nd

Well, with plans for a black national anthem instead of the American national anthem, I think we should all boycott the Superbowl. I will be.


5 posted on 01/19/2024 5:47:59 PM PST by Reno89519 (It's war. No one murders and takes Americans hostage. Time to act. Declare war on Islamic Hamas.)
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To: WeaslesRippedMyFlesh

If you think the Big Three automakers are hurting now, just wait till China and Vietnam gets the go ahead to sell $15,000 cars here in the States.

When the average price of a new car in America is north of $45,000, does anyone think we Americans won’t put our national interests aside and think about buying a Chery or Vinfast for 1/3 the price?


6 posted on 01/19/2024 5:48:14 PM PST by Responsibility2nd (A truth that’s told with bad intent, Beats all the lies you can invent ~ Wm. Blake)
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To: Ronaldus Magnus III

I read very recently that the Black National Anthem will be part of this year’s Superbowl. I had not planned on watching.

___________________________________________________

Will that be before or after they refuse to stand for the real National Anthem?


7 posted on 01/19/2024 5:49:24 PM PST by Responsibility2nd (A truth that’s told with bad intent, Beats all the lies you can invent ~ Wm. Blake)
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To: Responsibility2nd

Super Bowl ads suck now.


8 posted on 01/19/2024 5:51:57 PM PST by dfwgator (Endut! Hoch Hech!)
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To: Responsibility2nd
More Blackcentricity and white chick / black dude marriage ads. Rappers. Fat people and the standard fare of White Dad is a nincompoop.

pass on NFL thug culture

9 posted on 01/19/2024 5:55:56 PM PST by atc23 (The Matriarchal Society we embrace has led to masks and mandates and the cult of "safety")
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To: Responsibility2nd

Football is a sport for REAL MEN, and so when they started wearing PINK, I was through as REAL MEN don’t wear pink. They should have outgrown that by First Grade. Then, taking knees didn’t help either.


10 posted on 01/19/2024 5:58:50 PM PST by BobL (Trump gets my vote, even if I have to write him in; Millions of others will do the same)
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To: dfwgator
The last great Super Bowl ad for me was when the ABF* hurls a soda can at her husband. It misses but does hit a white blond girl.

The black couple then runs away.

I still can't believe they went there.

Link

 

*Angry Black Female

11 posted on 01/19/2024 5:59:24 PM PST by Responsibility2nd (A truth that’s told with bad intent, Beats all the lies you can invent ~ Wm. Blake)
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To: Responsibility2nd

This ABF even looks like Michelle Obama. A younger Michelle.

https://www.google.com/search?sca_esv=599965812&rlz=1CAPOUW_enUS991US991&sxsrf=ACQVn0-1nLVmflY0JL-3Lgu6L1YgdcmdYg:1705715677370&q=black+couple+hits+white+woman+with+soda+can+super+bowl+ad&tbm=vid&source=lnms&sa=X&ved=2ahUKEwi68qWI7uqDAxVuk2oFHbeJC9sQ0pQJegQIDRAB&biw=1280&bih=607&dpr=1.5#fpstate=ive&vld=cid:60cc0b90,vid:i9HCpX_xSCA,st:0


12 posted on 01/19/2024 6:01:55 PM PST by Responsibility2nd (A truth that’s told with bad intent, Beats all the lies you can invent ~ Wm. Blake)
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To: Responsibility2nd

Maybe all the advertisers will get together at halftime hold hands and wave dollar signs while whistling the “black” national anthem.


13 posted on 01/19/2024 6:02:45 PM PST by FlingWingFlyer (Democrats never backstab each other the way the sorry Republicans do. There is no GOP.)
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To: Reno89519
Well, with plans for a black national anthem instead of the American national anthem...

Wrong.

Reba McEntire will sing the REAL national anthem, and Post Malone with sing "God Bless America."

14 posted on 01/19/2024 6:03:14 PM PST by norcal joe
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To: Ronaldus Magnus III
I read very recently that the Black National Anthem will be part of this year’s Superbowl.

Even if the "real" national anthem is performed, it will probably be the Whitney Houston version. I thought Houston did a fine job, but since then she has been imitated into the ground. I'd rather hear the traditional anthem.

15 posted on 01/19/2024 6:34:19 PM PST by TChad
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To: norcal joe
Wrong? Lots of news about this. For example, https://www.msn.com/en-us/sports/nfl/black-national-anthem-at-super-bowl-sparks-outrage/ar-BB1gWboq
16 posted on 01/19/2024 6:38:59 PM PST by Reno89519 (It's war. No one murders and takes Americans hostage. Time to act. Declare war on Islamic Hamas.)
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To: Reno89519

Oh, so The Former United States “IS” a Racist Nation!
GFY...NFL! Up yours.


17 posted on 01/19/2024 6:46:27 PM PST by gathersnomoss (Clown World)
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To: Reno89519

I have for 8 years.

It’s surprising how not getting drunk changes how and what you enjoy.


18 posted on 01/19/2024 6:48:30 PM PST by EEGator
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To: Responsibility2nd
And those car companies will probably be expecting a bailout from politicians using our tax money pretty soon too.
Infuriating.
19 posted on 01/19/2024 6:57:48 PM PST by right way right (May we remain sober over mere men, for God really is our only true hope. )
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To: Responsibility2nd
If true, and I'll look for confirmation as the game day approaches, I'll neither watch nor record the game.

As an enlightened consumer (I won't touch an Inbev product and I major league resist getting anything from Target. When Dick's went woke, they lost me forever. Etc.) I'd love to know which companies would advertise on a SB that featured an apparently racist and separatist "national anthem".

20 posted on 01/19/2024 6:58:01 PM PST by Seaplaner (Never give in. Never give in. Never, never, never...in nothing, great or small...Winston ChurchIill)
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