Dionne Ransom, Vic/Secret's Programs and Events Manager.
Posted on 10/19/2023 5:56:42 AM PDT by Red Badger
Legendary lingerie chain Victoria’s Secret said its sales took a nose dive after featuring woke soccer player Megan Rapinoe as a brand ambassador.
Following the news of poor sales, the company has announced that they’re going back to basics and steering clear of ‘woke’ ad campaigns.
The Washington Examiner reports:
Lingerie retailer Victoria’s Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of decreased sales.
The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives.
However, the rebrand attempt has not translated to increased sales , with the outlet’s projected revenue for this year at $6.2 billion, down by almost 20% compared to 2020’s $7.5 billion.
“Despite everyone’s best endeavors, it’s not been enough to carry the day,” Victoria’s Secret CEO Martin Waters said.
Part of the attempted rebrand included hiring Megan Rapinoe , an athlete and activist who has advocated transgender women competing in women’s sports, and Valentina Sampaio, who became the outlet’s first transgender model.
In the wake of Sampaio’s hiring, Ed Razek, former chief marketing officer of Victoria’s Secret, resigned from the outlet.
The New York Post reported:
Kathleen Chen said that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women’s soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous “Angels” supermodels – gained “favorable reviews from online critics [but] never translated into sales.”
According to the numbers, the lingerie brand’s projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand’s revenue was $7.5 billion.
According to BusinessOfFashion, the company now aims to “Improve profitability and cross back over $7 billion in annual sales.”
The brand now plans to roll out activewear and swimwear, and pdate its existing stores.
“We’ve been insufficiently differentiated in this difficult market,” Waters said.
“(But) our ambition of being the world’s leading fashion retailer of intimate apparel is unchanged.”
The woke approach didn’t work!
And too stupid to figure out why she wasn't being paid like Messi and Ronaldo.
Maybe JOCKEY will pick Megan up.
She’s not “fat!”
Maybe JOCKEY will pick Megan up.
More likely, FRUIT of the Loom..
Depends.......................
That would work too.
We’re on a roll Haines. Meghan could have it His Way or Her Way.
Or Beckham - she missed the heterosexual sex appeal part.
Actually, they do, or at least they used to.
Many years ago -- MANY -- my wife got me a pair of silk VS boxers. Still have 'em, although I don't wear 'em any more.
"You don't suppose it has anything to do with ticket sales, do you?"
Sitting here waiting on the phone and internet service to be restored for a multimillion dollar company. Gen-Zers and millennials cant keep stuff running.
We seemed to be doomed by their idiocracy!
is a decent straight hot model between 115-150# over 5'3" and less than 5'8" hard to find?
no im not looking for a 5'3" 150# hot model. Im looking for someone with a little meat on their bones proportional to height.
Remember the woman who sued Victoria’s Secret for eye damage caused by one of their products?
She bought a thong with rhinestones sewed in. As she was stretching it to put it on, it snapped back and a rhinestone came loose and hit her in the eye.
No one fired, but the article states that the Chief Marketing Officer resigned when the tranny was hired.
“In the wake of Sampaio’s hiring, Ed Razek, former chief marketing officer of Victoria’s Secret, resigned from the outlet.”
Preparation H?
Dionne Ransom, Vic/Secret's Programs and Events Manager.
might as well dress up a piece of dried beef.
On a plus side, her image could be the brand identity for a whole new line of emetics.
I’m thinking Snap-on Tools.
The DEI marketing people are ideological morons.
Marketing for fashion and beauty, along with a lot of other areas, is not about diversity or inclusion, it’s about aspiration
That’s why the Marlboro Man sold cigarettes, not some old dumpy plumber from Hoboken
Women of any age aspire to be like Christie Brinkley, not Megan Rapinoe
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