Posted on 10/18/2023 5:27:46 PM PDT by dennisw
Women’s lingerie chain Victoria’s Secret is reportedly pulling back from its recent woke ad campaigns featuring obese models, transgenders, and anti-American gay soccer star Megan Rapinoe after sales plummeted.
In 2021, the sexy underwear company moved away from what it called a “hyper-sexualized” image and dove face-first into a woke remake of its brand. But apparently, the results of this rebranding was a steep loss of revenue, Fox News reported.
The rebranding kicked off in July of 2021 when the company named Rapinoe and transgender model Valentina Sampaio its brand ambassadors.
At the time, hard-core, left-wing activist Rapinoe had blasted Victoria’s Secret as pushing a message that was “really harmful” and one that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.”
The campaign also included overweight models and plus-sized mannequins, upon which the clothing was displayed in ads and stores.
Along with the public face rebranding, the company also moved to fill most of its board positions with female applicants.
This rebranding campaign came two years after the company’s famed annual fashion show was done away with. The last such show occurred in 2018.
But despite all those moves to woke the company and please left-wing critics, Business of Fashion reporter Cathaleen Chen was shocked to report this week that all the “favorable reviews from online critics never translated into sales.”
(Excerpt) Read more at breitbart.com ...
LOL, who didn’t worry about that before they entered a profession or a college to earn a degree without having actually seen the job in action...I can completely sympathize.
I got a degree in Chemistry-never worked at it a day in my life, went into Nuclear Medicine instead, so I ended up getting two degrees.
I realized after the fact I never would have enjoyed working as a chemist. I was too gregarious and people-oriented.
In medicine, over the years, I have seen a lot of people ranging from nurses to physicians who clearly regret their choice of going into medicine...many of them simply don’t like people enough or a job that brings them into physical contact with people (patients) but...whaddya gonna do?
Funny. My wife and I got to the point we could nearly spot them a mile away.
Sigh. Thing is-if we ever get industry back on track in this country, we may have great need of people to hunt around for raw materials for industry.
I think the environmental movement and the Left have put so many restrictions on the exploitation of natural resources that investors don’t want to even try.
They are clearly trying to demonize people looking for “black gold”...you “raper of Mother Gaia”!
You forgot pillage. We rape and pillage the earth.
No, no...not YOU, that was the Viking Prospectors!
Excellent summary of the DIE evil.
Thank you, NorthMountain!
IOWs, IOWs
We are in actually we have been since the Obama years, of a cultural revolution.
It’s deep. OUr side has done nothing to acknowledge or to fight back.
It might be too late.
Pray for Trump.
I
Yes. I have the same fear. It may be too late. But it is never too late to try!
I’m with you on this.
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