Posted on 10/18/2023 5:27:46 PM PDT by dennisw
Women’s lingerie chain Victoria’s Secret is reportedly pulling back from its recent woke ad campaigns featuring obese models, transgenders, and anti-American gay soccer star Megan Rapinoe after sales plummeted.
In 2021, the sexy underwear company moved away from what it called a “hyper-sexualized” image and dove face-first into a woke remake of its brand. But apparently, the results of this rebranding was a steep loss of revenue, Fox News reported.
The rebranding kicked off in July of 2021 when the company named Rapinoe and transgender model Valentina Sampaio its brand ambassadors.
At the time, hard-core, left-wing activist Rapinoe had blasted Victoria’s Secret as pushing a message that was “really harmful” and one that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.”
The campaign also included overweight models and plus-sized mannequins, upon which the clothing was displayed in ads and stores.
Along with the public face rebranding, the company also moved to fill most of its board positions with female applicants.
This rebranding campaign came two years after the company’s famed annual fashion show was done away with. The last such show occurred in 2018.
But despite all those moves to woke the company and please left-wing critics, Business of Fashion reporter Cathaleen Chen was shocked to report this week that all the “favorable reviews from online critics never translated into sales.”
(Excerpt) Read more at breitbart.com ...
Even worse than the trannys now being featured, are the obese land whales.
Chen also reported that along with going back to its former sexy image, the company was also planning to revive the fashion show with its famed “Angels” walking the catwalk.
In the end, the wokening was an abject failure. And Victoria’s Secret chief executive Martin Waters drily noted, “Despite everyone’s best endeavors, it’s not been enough to carry the day.”
Whale on the beach!
Bwahahahahahahahahahaha.
Idiots need to fry.
Not Guilty!
The numbers:
“projected revenue for 2023 at $6.2 billion, 5% lower than last year and even lower than the $7.5 billion from 2020.”
Let us see the net income numbers.
Watching the woke go broke is much more fun with real numbers.
;-)
Woke kills.
Chen was shocked to report this week that all the “favorable reviews from online critics never translated into sales.”
What a surprise -- NOT. "Go Woke, Go Broke" is not just a saying, it's an economic law.
Ha Ha Ha Ha.....That lesbian Rapinoe could not even be a good saleslesbian for cucumbers. You reap what you sow.
That’s a nice looking cheeseburger! Bet no one but me notices!
Cheeseburger?
There was a cheeseburger?
The cheeseburger is the most valuable thing in that short clip.
Megan Purplehair is the absolute kiss of death for anything.
Average women cannot relate to a bitter retired soccer lesbian.
Maybe even more so.
Cheeseburger?
I thought it was an ad for large melons.
I’m shocked!
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