Posted on 10/18/2023 2:27:59 PM PDT by lowbridge
Lingerie retailer Victoria's Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of decreased sales.
The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives. However, the rebrand attempt has not translated to increased sales , with the outlet's projected revenue for this year at $6.2 billion, down by almost 20% compared to 2020's $7.5 billion.
"Despite everyone's best endeavors, it's not been enough to carry the day," Victoria's Secret CEO Martin Waters said.
Part of the attempted rebrand included hiring Megan Rapinoe , an athlete and activist who has advocated transgender women competing in women's sports, and Valentina Sampaio, who became the outlet's first transgender model. In the wake of Sampaio's hiring, Ed Razek, former chief marketing officer of Victoria's Secret, resigned from the outlet .
The retailer's current goal is to reach the $7 billion mark in annual sales again, which will include updating the stores it has already opened and opening 400 new locations outside the United States and Canada . The retailer will also invest in selling products related to active and swim clothes.
(Excerpt) Read more at washingtonexaminer.com ...
“Part of the attempted rebrand included hiring Megan Rapinoe, an athlete and activist who” is utterly unlikable.
Neither males nor females can force themselves to desire what they do not desire.
“Jennifer, we forbid you to see that Josh or go places on his motorcycle. We have an invitation set up for you to meet some Christians your age.”
From the movie The Truth About Cats and Dogs.
With Uma Thurman and Janeane Garafalo.
(Asked of the young man lead in the movie)
Dr. Abby Barnes : If you were trapped in Biosphere 2 for three years, who would you bring: Time Magazine’s Woman of the Year or Playboy’s Playmate of the Year?
Abby: OK. So say you meet one of these no sparks women, and you really take the time to get to know her and then you become intellectually stimulated by her. You just really enjoy her personality, thereby igniting all your lust and passion. Have you ever thought about that?
Brian : Are you going to eat that?
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LMAO
DEI managers always seem to be black....Are there only 2 colors...Black and everyone else.......
Even fat people don’t want to see fat people in some skivvies . People want to see good looking people as models since they want to IMAGINE they will also be hot if they buy some victoria secret underpants
lol......guess so.
Go woke, go broke!

I see why nobody posted the request for photos.
Wonder if she has an app in at Budweiser?.
lol......possibly.....
You mean fatties and trannies didn’t lure in more customers?
Someone once noted that the typical VS shopper is an *underweight* woman in her late 30’s to 50’s, who wants to put more “spark” into her relationship with her husband.
However, today, with marriage itself out of vogue, younger women are looking for an unrealistic male to meet their unrealistic expectations. And for their part, men have become strongly opposed to marriage, as “there is nothing in it for them.”
The retailer’s current goal is to reach the $7 billion mark in annual sales again...
Sorry, not going to happen, ask Bud Light !!!
If women would just say what they really want, more young men would be hitting the gym and doing productive work, and fewer would be sitting in Mom’s basement playing video games.
they pushed into a vertical market...
uhhh...
Gotta keep those slave-labor sweatshops in Communist China busy.
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