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Victoria's Secret goes back to basics after DEI marketing tanks sales
washingtonexaminer.com ^ | October 18, 2023 | Asher Notheis

Posted on 10/18/2023 2:27:59 PM PDT by lowbridge

Lingerie retailer Victoria's Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of decreased sales.

The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives. However, the rebrand attempt has not translated to increased sales , with the outlet's projected revenue for this year at $6.2 billion, down by almost 20% compared to 2020's $7.5 billion.

"Despite everyone's best endeavors, it's not been enough to carry the day," Victoria's Secret CEO Martin Waters said.

Part of the attempted rebrand included hiring Megan Rapinoe , an athlete and activist who has advocated transgender women competing in women's sports, and Valentina Sampaio, who became the outlet's first transgender model. In the wake of Sampaio's hiring, Ed Razek, former chief marketing officer of Victoria's Secret, resigned from the outlet .

The retailer's current goal is to reach the $7 billion mark in annual sales again, which will include updating the stores it has already opened and opening 400 new locations outside the United States and Canada . The retailer will also invest in selling products related to active and swim clothes.

(Excerpt) Read more at washingtonexaminer.com ...


TOPICS: Business/Economy; Chit/Chat
KEYWORDS: dei
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To: lowbridge

“Part of the attempted rebrand included hiring Megan Rapinoe, an athlete and activist who” is utterly unlikable.


21 posted on 10/18/2023 2:46:41 PM PDT by cdcdawg (Our empire of sodomy is failing as it should. How else could it go? )
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To: lowbridge

Neither males nor females can force themselves to desire what they do not desire.

“Jennifer, we forbid you to see that Josh or go places on his motorcycle. We have an invitation set up for you to meet some Christians your age.”

From the movie The Truth About Cats and Dogs.
With Uma Thurman and Janeane Garafalo.

(Asked of the young man lead in the movie)
Dr. Abby Barnes : If you were trapped in Biosphere 2 for three years, who would you bring: Time Magazine’s Woman of the Year or Playboy’s Playmate of the Year?

Abby: OK. So say you meet one of these no sparks women, and you really take the time to get to know her and then you become intellectually stimulated by her. You just really enjoy her personality, thereby igniting all your lust and passion. Have you ever thought about that?

Brian : Are you going to eat that?
////////////////////////////////////////////


22 posted on 10/18/2023 2:48:01 PM PDT by frank ballenger (“My job is to inform, not to convince.” St. Bernadette Soubirous )
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To: joshua c

LMAO


23 posted on 10/18/2023 2:48:29 PM PDT by P8riot (I carry a gun because I can't carry a cop.)
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To: Liz

DEI managers always seem to be black....Are there only 2 colors...Black and everyone else.......


24 posted on 10/18/2023 2:48:31 PM PDT by Hambone 1934 (Dems love playing Nazis.....The republicans love helping them)
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To: lowbridge
Back in the day I worked for an inventory company. One night we were counting a shop that had lots of VS product. Our supervisor, a women, put 3 or 4 of us guys in back to work on overstock. Needless to say things went as could be expected. She came back to check on us and everyone was sitting on the floor around a big cardboard box filled with panties. We all were wearing a pair on our heads. She wasn't as amused as we were.
This was way, way before all the gender nonsense of today. We weren't weirdos. Just boys being boys. :O)
25 posted on 10/18/2023 2:48:48 PM PDT by Bounced2X (Boomer - I survived childhood with no bike helmet.)
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To: All

Even fat people don’t want to see fat people in some skivvies . People want to see good looking people as models since they want to IMAGINE they will also be hot if they buy some victoria secret underpants


26 posted on 10/18/2023 2:49:46 PM PDT by escapefromboston (Peace, commerce and honest friendship with all nations, entangling alliances with none.)
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To: Hambone 1934

lol......guess so.


27 posted on 10/18/2023 2:51:59 PM PDT by Liz (“The only time Biden gets his hands dirty is when he’s taking cash from foreign countries." Trump)
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To: lowbridge

Go woke, go broke!


28 posted on 10/18/2023 2:53:26 PM PDT by MeganC (There is nothing feminine about feminism. )
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To: Darksheare
 
 
What kept coming up on the Amazon.com main page -
 
 
 
It's not that the model is large, but is rough looking and not sure if that's a he/she or it.
 
Yeesh!
 
 

29 posted on 10/18/2023 2:57:09 PM PDT by lapsus calami (What's that stink? Code Pink ! ! And their buddy Murtha, too!)
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To: lapsus calami

I see why nobody posted the request for photos.


30 posted on 10/18/2023 3:02:13 PM PDT by George from New England
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To: Liz

Wonder if she has an app in at Budweiser?.


31 posted on 10/18/2023 3:13:24 PM PDT by Vaduz (....)
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To: Vaduz

lol......possibly.....


32 posted on 10/18/2023 3:14:40 PM PDT by Liz (“The only time Biden gets his hands dirty is when he’s taking cash from foreign countries." Trump)
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To: CIB-173RDABN

You mean fatties and trannies didn’t lure in more customers?


33 posted on 10/18/2023 3:15:39 PM PDT by Savage Beast (TRUTH is a terrifying thing to behold when trapped in a web of delusion.)
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To: lowbridge

Someone once noted that the typical VS shopper is an *underweight* woman in her late 30’s to 50’s, who wants to put more “spark” into her relationship with her husband.

However, today, with marriage itself out of vogue, younger women are looking for an unrealistic male to meet their unrealistic expectations. And for their part, men have become strongly opposed to marriage, as “there is nothing in it for them.”


34 posted on 10/18/2023 3:16:43 PM PDT by yefragetuwrabrumuy ("All he had was a handgun. Why did you think that was a threat?" --Rittenhouse Prosecutor)
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To: lowbridge

The retailer’s current goal is to reach the $7 billion mark in annual sales again...

Sorry, not going to happen, ask Bud Light !!!


35 posted on 10/18/2023 3:19:38 PM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: yefragetuwrabrumuy

If women would just say what they really want, more young men would be hitting the gym and doing productive work, and fewer would be sitting in Mom’s basement playing video games.


36 posted on 10/18/2023 3:22:16 PM PDT by Tolerance Sucks Rocks (FBI out of Florida!)
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To: lowbridge

they pushed into a vertical market...

uhhh...


37 posted on 10/18/2023 3:25:05 PM PDT by Samurai_Jack (This is not about hypocrisy, this is about hierarchy!)
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To: lowbridge
They would be better off starting up a new brand to avoid the stain of obese women and transvestite men that the company earned in their quest for virtue whining wokism.

Gotta keep those slave-labor sweatshops in Communist China busy.

38 posted on 10/18/2023 3:37:44 PM PDT by T.B. Yoits
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To: lowbridge
Its said almost every day here on FR and every CEO in the country should have a sign in their office.

"Go WOKE Go BROKE!!"
39 posted on 10/18/2023 3:50:19 PM PDT by Kartographer (“We MutualBetter ly Pledge To Each Other Our Lives, Our Fortunes And Our Sacred Honor”)
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To: All
Dubbed the sexiest V/S model......in $10M bra.


40 posted on 10/18/2023 4:01:49 PM PDT by Liz (“The only time Biden gets his hands dirty is when he’s taking cash from foreign countries." Trump)
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