Dionne Ransom Vic/Secret DEI Programs and Events
Manager while the company lost a billion dollars.
Posted on 10/18/2023 2:27:59 PM PDT by lowbridge
Lingerie retailer Victoria's Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of decreased sales.
The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives. However, the rebrand attempt has not translated to increased sales , with the outlet's projected revenue for this year at $6.2 billion, down by almost 20% compared to 2020's $7.5 billion.
"Despite everyone's best endeavors, it's not been enough to carry the day," Victoria's Secret CEO Martin Waters said.
Part of the attempted rebrand included hiring Megan Rapinoe , an athlete and activist who has advocated transgender women competing in women's sports, and Valentina Sampaio, who became the outlet's first transgender model. In the wake of Sampaio's hiring, Ed Razek, former chief marketing officer of Victoria's Secret, resigned from the outlet .
The retailer's current goal is to reach the $7 billion mark in annual sales again, which will include updating the stores it has already opened and opening 400 new locations outside the United States and Canada . The retailer will also invest in selling products related to active and swim clothes.
(Excerpt) Read more at washingtonexaminer.com ...
Who would have though people would prefer to look at beautiful woman ...
I doubt my wife will want to go back.
What?
Hippos in underwear didn’t draw throngs of customers?
Who knew?!
If ONLY there was some way they could tell that such marketing wouldn’t work!
(All that old marketing showing that people liked the Angels commercials? Bah, rubbish!)
/ sarc
Inclusive = Stupid???
https://www.victoriassecretandco.com/our-company/values
DEI is EverythingDEI is Everything
We believe our business thrives because we look for, listen to and value diversity, equity and inclusion. We champion each other’s well-being and unique needs. We foster a safe environment where everyone is empowered to be their true selves. We never tolerate discrimination, harassment, bullying, aggression or retaliation.
Because everybody wants to see not-necessarily-dickless dudes prancing around in lacy underwear ...
NOT
Because nothing says "sexy lady" quite like a butch dyke with purple hair.
The subtext of this sort of advertising is “Hey, we can make you look like this!” Message...received...
Time to bring back the tall and skinny Russian models who dominate underwear and yoga-pants adverts.
I assume Victoria’s Secret has an exemption from Fed.gov for this critical raw material?
i love fat chicks
they dont run as fast /s
(i hardly ever use sarcasm tags cuz its almost always sarcasm but i felt this one needed it)
Talk about a company that doesn't understand its own customer! I know VS has been bashed for their modeling shows, etc. But for gawd's sake! Women (the REAL kind) shop there because the entire idea was always "help me look pretty/hot/sexy/feminine". You know, how REAL women want to look --- and yes, sorry to break it to you, but they want to look that way for men (again, the REAL ones)! How in the he!! does a lesbian (Rapinoe) or a pretender (Sampaio) help do that? VS deserves to go out of business for sheer stupidity!
Sorry Lizzo. You can hang your sequined thongs back onto your bedroom closet doors.
Dionne Ransom Vic/Secret DEI Programs and Events
Manager while the company lost a billion dollars.
The 70's went along just fine without foam rubber, wire, and lycra. Breasts are supposed to have swagger and energy. A classic example of build it and they will come, marketing. Just unhealthy, wasteful, and stupid.
Apparently, it’s a mystery...to some.
A job that should not exist, created specifically for bitter, angry, incompetent black women. Because they're "diverse".
https://www.youtube.com/@MeridethMorgan/videos
This gal is plus sized and wipes the floor with them.
Nobody wants to see a Lizzo in a sexy Teddy.
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