A friend of ours works for a Bud distributor. He’s a great guy and I feel absolutely awful about what the idiot management of AB has done to his life.
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I wonder if they’re still playing with the numbers. If the boycott/dropping of the brand had been increasing, I would have expected the year-to-year drop to exceed 30%. Yet, the numbers remain in the 20s, and this one is less than 25%. Yes, it’s still a bad number, but Americans by and large are idiots. If the year-to-year becomes less than 20%, Bud may start claiming a recovery.
That 23% number is an obvious lie.
The battle is over who has the least shittiest “beer.”
So they go to a group of male Bud drinkers, and say, “Hey, you know that this dude who wears dresses and pretends he has a p****? He thinks you should drink Bud.”
I’m sorry, but unless someone completely re-wired the average Joe Sixpack, this is a GREAT way to have them never ever drink that beer again. Hell, the reason that most of them never tried “craft” or “offshore” beers is that they thought they’d be wearing sweaters tied around their neck by the next day!
Bye bye Bud!
“struggled to win back consumer confidence”
“Confidence”? What is the author talking about?
The only confidence I want is to be confident that a company won’t shove perverts, creeps, freaks, homos, trannies, and assorted weirdos down my throat.
I hope they have to drop the production of this completely.
It’s all ‘oss piss, except that Butt Light comes from a homo horse.
Bud what?....
Is that GLOBAL sales percent? It can’t be just the USA.
Everywhere I go the Bud products are stacked and stagnant. One store had a 24 can case for $3 after rebate! Nobody had touched the stacked display!
Does this count as News? I don’t want to push it over if it doesn’t. Thanks.
Beer drinkers have switched from Budweiser to Modelo & Corona, which are all owned by Anheuser Busch.
“Mulvaney began promoting the beer to her millions of social media followers in early April”
That mentally ill sex pervert is not a “HER” says the NYP. This is the real problem in our sick society, that beer ad and the result is just a symptom.
Bud Lite is on life support and it is time for AB to pull the plug. Bud Lite was a cheap watery beer that was pushed to prominence by slick and clever advertising. The bulk of American beer drinkers accustomed to drinking this watery style of beer turned to Bud Lite because it was relatively cheap and still retained the AB moniker. It is interesting that Mexican import Modelo is now virtually the number one beer in America as it is in my opinion a better tasting and better made beer than Bud Lite. AB should be developing a new better tasting beer rather than trying to revive Bud Lite.