[TWohlford]

So they go to a group of male Bud drinkers, and say, “Hey, you know that this dude who wears dresses and pretends he has a p****? He thinks you should drink Bud.”

I’m sorry, but unless someone completely re-wired the average Joe Sixpack, this is a GREAT way to have them never ever drink that beer again. Hell, the reason that most of them never tried “craft” or “offshore” beers is that they thought they’d be wearing sweaters tied around their neck by the next day!

[Mogger]

In northern NH, it's "Joe 24 pack".

I have noticed a great reduction in blue cans littered along the roadways.

[griswold3]

This is Marketing disaster for AB. Rule#1. Don’t insult your customers with excessive products available.. Beer drinkers don’t need much of a reason to switch.