I wonder if they’re still playing with the numbers. If the boycott/dropping of the brand had been increasing, I would have expected the year-to-year drop to exceed 30%. Yet, the numbers remain in the 20s, and this one is less than 25%. Yes, it’s still a bad number, but Americans by and large are idiots. If the year-to-year becomes less than 20%, Bud may start claiming a recovery.
You think they don’t want to admit how bad it really is?
I wonder if Bud has been running super sales that people just couldn’t pass up on that weekend, it may have knocked off a couple of points from that drop.
It might even be that some stores ran out of some of the competitor’s beer that weekend, leaving Bud as the only choice.
One plus-up....they have signed contracts at sports fields (minor / major league baseball)....where they are the only beer possible. Up to the end of August, they would help them in various ways. Once the season ends....they’d fall back on NBA/NFL contracts in the same manner.