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Is Taylor Swift saving the economy? One Woman's Impact on the Hotel and Tourism Industry
Hotair ^ | 07/15/2023 | Karen Townsend

Posted on 07/15/2023 8:12:53 PM PDT by SeekAndFind


Taylor Swift’s Eras Tour is the biggest thing on the planet right now if you read the reviews and hype surrounding the tour. Chaos takes over in cities when the tour rolls in and fans come from far and wide to see the show. Local economies see an instant boost thanks to ‘Swifties’ spending money like there is no tomorrow.

The Philadelphia Federal Reserve has noticed and has concluded that Taylor Swift’s concerts and her fans are single-handedly rescuing the hotel industry. Hotel revenues are their highest since the beginning of the coronavirus pandemic in 2020. No pressure, Taylor.

The Philadelphia Federal Reserve released its Beige Book Wednesday. The Beige Book’s findings report that hotel bookings were at the strongest growth level in years, thanks to the Swifties.

“Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city,” officials wrote.

The Beige Book is released eight times a year. It summarizes how the economy is performing in cities throughout the country. The summary of Philadelphia’s economic boost by Taylor Swift concerts might just be an interesting coincidence if it was a single finding. But, it’s not. Cities around the country are experiencing the same thing. Philadelphia is just one example. NBC News reported that when Swift’s tour was in Cincinnati for concerts on June 30 and July 1, the influx of fans brought more than $2.6M into downtown hotels and $5.3M to hotels in the surrounding area.

“Taylor Swift is a force to be reckoned with,” president/CEO of tourism agency Visit Cincinnati Julie Calvert said in a statement at the time. “The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift’s influence on tourism is a testament to her ability to captivate audiences and drive economic growth.”

It’s being called The Swift Effect and it is seen in every town on the tour schedule. Chicago tourism officials said last month that the city broke hotel occupancy records during the last weekend of June due to her concerts at Soldier Field. More than 44,000 hotel rooms were occupied each night and it brought in $39M in total hotel revenue.

The Eras Tour is in Denver this weekend and the same thing is happening there. Fans are in town from all over the country. Purchasing tickets for the concerts is difficult, to put it mildly, and they sell out immediately. So, fans find them in other cities and go there. In Denver, fans are showing up and hanging out in the parking lot because they don’t have tickets but want to be part of the experience anyway.

Tickets for the Eras Tour in Denver sold out almost immediately. Resale prices went through the roof, emptying the wallets of fans desperate to see her.

The morning of the show, tickets were still going for about $1,000. Floor seats cost over $3,000. Fans who couldn’t afford to splurge had to shake it off and get creative.

Thousands of Swifties packed the parking lots and surrounding areas of Mile High Stadium to listen from afar. Fans laid out blankets and brought lawn chairs for a free experience of the Eras Tour.

It was a Taylor Swift concert outside of the Taylor Swift concert.

“Yeah, this is crazy! All these people are here who don’t have tickets, just to be here,” said Danielle. “I’ve never seen anything like this.”

“I think it’s really cool! You can hear her perfectly and all of these people are really nice. They’ll trade bracelets with you and sing with you. It’s fun,” said another fan.

The price of the tickets is insane, but I’m old. The Swifties say it isn’t just a concert, it’s a life-changing experience. The ticket prices do not hold them back.

This is Swift’s first global tour in five years. To say it has taken the world by storm is an understatement. It has proven to be both an economic and cultural phenomenon. More power to her. The Philadelphia Fed isn’t the first to notice the power of Swift.

Analysts have coined the revenue bump cities receive from her concerts as the “TSwift Lift.” When The Eras Tour came to Chicago, the city enjoyed its highest post-pandemic public transit ridership, with Swift’s three-night stay from June 2-4 generating over 43,000 extra rides.

Good luck to the fans trying to see a concert. Those ticket prices, though. Yeesh.



TOPICS: Business/Economy; Music/Entertainment; Society; TV/Movies
KEYWORDS: concerts; economy; taylorswift
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To: SeekAndFind

My wife and my daughter went to the show in DFW. Just about all of my daughter’s teen aged friends went. Prior to going there was clothes, shoes, accessories, a party to plan going... Concert day there was food, drinks, memorabilia from the show. Parking was crazy expensive so I drove them.

Here’s the thing. It was a spectacle, an amazing concert, a great performance. Maybe a generational event that these kids will hang on to. It was worth every penny.

It reminded me of the 80’s in high school some of the concerts we attended, these two were events. I can think of so many concerts from that timeframe and later that were just something far, far beyond a group playing live. I get it.

Swift isn’t my kind of music, but I respect that she writes, plays and performs. She deserves to be called an artist, and from what I gather puts on a hell of a show.


41 posted on 07/16/2023 6:49:36 AM PDT by Made In The USA (Ellen Ate Dynamite Good By Ellen)
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To: TalBlack

voice wise, she wont make anybody forget Barbara Streisand or Whitney Houston, but her songs are clever little ditties. Her roots are in Country, and like almost all Country singers, she “talk-sings”...tells a short “story”. What’s astounding is she’s selling out the biggest Stadiums there is...she finishes this tour with 5 straight sellouts at SO-FI stadium in Los Angeles....man. That’s some serious draw power.....


42 posted on 07/16/2023 6:51:43 AM PDT by basalt (qb's)
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To: zeestephen
Very hard for me to understand a radical Left Turn by an intelligent successful woman after age 30.

Probably the same thing that happened to supposedly libertarian-minded director Joss Whedon in the mid-2000s, before he came out as a raging Leftist: “Nice career ya got dere! Be a shame if sumpin’ happened to it.”

There is no way the Marxists would leave someone with Swift’s level of influence over the young free to express her own opinions.

43 posted on 07/16/2023 7:01:51 AM PDT by Mr. Jeeves ([CTRL]-[GALT]-[DELETE])
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To: FlingWingFlyer

Except spending tax payers money beyond what is collect via taxes is not helping the economy much.
If it did..then its the same argument..why stop at 30+ trillion in debt...why not 100 trillion?


44 posted on 07/16/2023 7:15:30 AM PDT by Leep (What skill or service did the biden family have that netted them tens of millions of dollars?)
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To: Vendome

Outstanding post! Autotune indeed. Someday someone will release the live actual feed from her stage microphone— unfiltered horrific tone deaf pelvic pumping garbage, devoid of any real human sentiment or emotion.

Like they did to “grunt, unh, grunt,squeek “ Britney Spears— a disney act breaking out in pimples and dope.

Somewhere in the new (not the manufactured public relations hyping “talent” no, real writers and singers) music is a hidden Hoagy Carmichael (and God Bless his memory- Johnny Mercer, late rescued by Henry Mancini).

Enjoy Hoagy from To Have and To Have Not: Hong Kong Blues original straight up lyrics about a junkie—(recorded incidentally by George Harrison and many others):

https://www.youtube.com/watch?v=QLiJl2wb1NM


45 posted on 07/16/2023 7:29:46 AM PDT by John S Mosby (.Sic Semper Tyrannis.)
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To: mrmeyer

A huge gaggle audience of all “yins” and zero “yangs” in their lives (maybe some may realize how idiotic this is)— all contrary to Nature (they fight and deny biology).

Not a good societal outcome- a world of Amazons. Hey- here’s an idea name a company Amazon and see how that works out for the Statists.

Not woke enough-— you have it.


46 posted on 07/16/2023 7:35:32 AM PDT by John S Mosby (.Sic Semper Tyrannis.)
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To: basalt

Listen to a lot of the top forty around her. ITS MONOTONOUS AS HELL and DELIBERATELY so. When I’m driving with my teen he puts it on. Swifts’ melodic confections would stand out like a shot tower in the Sahara to ears tuned to that literally monotonous stuff.


47 posted on 07/16/2023 8:57:32 AM PDT by TalBlack (We have a Christian duty and a patriotic duty. God help us.)
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To: basalt

Right, she’s sustained it for years and years so it’s not just a flash in the pan kind of thing. Maybe she’s found a sweet spot where she’s got just enough “girl power” defiance going on but without being too much of a bad girl. Maybe that’s a formula that works with the suburban female fanbase. And the fact that her shows are seen as huge events is a self-fulfilling selling point now. IOW there’s a critical mass aspect to it. Also, I’m trying to think of who her competition would be. Beyonce? Maybe a little too urban and edgy. Mylie Cyrus? Maybe too much of a bad girl.


48 posted on 07/16/2023 9:06:22 AM PDT by Yardstick
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To: SeekAndFind

Taylor Swift couldn’t save S&H Green Stamps.


49 posted on 07/16/2023 12:25:16 PM PDT by Paal Gulli
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To: FlingWingFlyer

60s pop was far superior and more innovative than pop music today.


50 posted on 07/16/2023 2:32:40 PM PDT by nwrep
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delayed flight out of Denver breaks out into a Taylor Swift sing along....they are possessed..

https://twitter.com/i/status/1680419022897045506


51 posted on 07/16/2023 5:20:59 PM PDT by basalt (qb's)
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To: zeestephen

i remember this clearly...when she went from Country to more of a pop sound, the left really went after her. They actually said she looked “ARYAN” ...that she looked “Nazi” with her blue eyes, blonde hair and near perfect features...and shes been kissing their ass ever since. In 2018, she did a documentary..and it showed her father pleading with her to not get political. She was rambling on about Marsha Blackburn...tried to explain what made her mad, and was absolutely clueless about the issues. After 10 minutes of trying to explain herself, she did what all “brave” and “strong” women do...she burst into tears. Smh....


52 posted on 07/16/2023 5:31:42 PM PDT by basalt (qb's)
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To: SeekAndFind

Narcissist = Taylor Swift


53 posted on 07/17/2023 1:27:30 AM PDT by minnesota_bound (Need more money to buy everything now)
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