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Maybelline Receives Backlash After Using Bearded Influencer to Sell Lipstick
Independent Journal Review ^ | July 14, 2023 at 10:28am | By Rebecca Guzel

Posted on 07/14/2023 10:52:42 AM PDT by Red Badger

The cosmetic brand Maybelline received backlash after featuring a bearded influencer in its lipstick ad.

In an advertisement for Amazon Prime Day, Maybelline posted a reel on its Instagram page featuring beauty influencer, Ryan Vita, who is the brand’s “Maybelline Partner,” applying its “Super Stay” liquid lipstick.

However, many of Maybelline‘s followers were disgruntled over the video.

“You know this isn’t right.. so disturbing to watch!!” one user wrote.

Another user wrote, “Maybelline needs Jesus Christ ASAP like this isn’t normal at all.”

Trending: Trump Calls Out Biden for 'Pushing' the US 'Toward World War Three' One user accused Maybelline of trying to “alienate” its “target audience.”

“You had better hope that there are a lot of lipstick wearing, bearded men out there to make up the sales that you have just lost,” the user added.

“Disturbing video worst way of marketing,” another user wrote.

Another user inquired whether Maybelline thought anyone would want to buy its lipsticks after seeing the ad.

“I love maybelline (sic) but can’t handle this. I got scared even by seeing this!” the user wrote, asking them to “please stop.”

This came after Maybelline received backlash for its partnership with transgender influencer, Dylan Mulvaney in March.

“What a privilege to dress up as a girl and not have ever dealt with the issues biological females deal with. You’re not a woman. Face it,” one user wrote under Mulvaney’s post.

Related: Majority of Americans Think Trans Athletes Should Compete on Teams That Match Their Biological Sex: Poll Another user commented, “Is it really necessary to constantly reduce women to cultural stereotypes and caricatures? Please do better…”

Another user asserted, “Womanhood is not a costume you can put on,” but prefaced she doesn’t “hate” Mulvaney.

“Dylan seems like a bubbly and sweet person. But Dylan is not a woman, and dressing up in pink clothes and acting like an offensive stereotype caricature of a woman doesn’t make him one,” the user continued.

Furthermore, the user stated they “hope he gets the help he needs.”

“Having the world support his delusions and cater to them isn’t doing him any good. This is a mental health crisis, not a showing of ‘bravery,'” they added.

Truth and Accuracy


TOPICS: Business/Economy; Military/Veterans; Society; Weird Stuff
KEYWORDS:

1 posted on 07/14/2023 10:52:42 AM PDT by Red Badger
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To: Red Badger
well-bye


2 posted on 07/14/2023 10:54:48 AM PDT by Westbrook (The Democrats are wizards at two things: Finding votes and losing evidence.)
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To: Red Badger
Democrats believe men are better than women at everything, even modeling lipstick.

ROTFLMCFASHWUAO!!

3 posted on 07/14/2023 10:55:32 AM PDT by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: Red Badger

You can put lipstick on a pig, but it’s still a pig.


4 posted on 07/14/2023 10:56:53 AM PDT by DannyTN
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To: Red Badger

Liberals continue to marginalize women...


5 posted on 07/14/2023 10:57:06 AM PDT by simpson96
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To: Red Badger

Another “influencer” never heard of.


6 posted on 07/14/2023 10:57:43 AM PDT by ealgeone
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To: DannyTN

You can put lipstick on a man, but he is still a man.


7 posted on 07/14/2023 10:59:30 AM PDT by Right Brother
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To: Red Badger

https://www.youtube.com/watch?v=75RiHJGfyUE


8 posted on 07/14/2023 11:00:21 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Red Badger

Women seem to be willing to let themselves be marginalized. They could put an end to this and other related issues (trans athletes, etc.) quite quickly if they hit the streets in protest. Companies would take notice immediately. Even leftists would have to dial it back for fear of getting slaughtered well beyond the voter fraud machine in 2024.


9 posted on 07/14/2023 11:04:35 AM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: Red Badger

Wow, when you’ve managed to piss-off even Gen Z girls who buy cosmetics with too much tranny propaganda, you are really in trouble!


10 posted on 07/14/2023 11:06:14 AM PDT by PGR88
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To: Red Badger

bttt


11 posted on 07/14/2023 11:07:01 AM PDT by Pajamajan ( PRAY FOR OUR NATION. Never be a slave in a new Socialist America)
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To: simpson96

Women vote Democrat more than men do.


12 posted on 07/14/2023 11:11:01 AM PDT by EEGator
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To: Red Badger

It took them half a dozen years to keep up with Cover Girl’s made up confused male model.


13 posted on 07/14/2023 12:12:55 PM PDT by bgill
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To: Red Badger

I’d quit using their products after seeing an ad like that, too, if I used them.


14 posted on 07/14/2023 12:43:17 PM PDT by metmom (He who testifies to these things says, “Surely I am coming soon.” Amen. Come, Lord Jesus.)
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To: Red Badger

Large companies need to hire Ad Agencies that ‘look like America’ and NOT ONLY LIKE MEMBERS OF A GAY BATHHOUSE...


15 posted on 07/14/2023 1:04:15 PM PDT by GOPJ (We don't need fewer guns - we need fewer criminals.)
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To: Red Badger
Let the gay lobby run AND PAY FOR their own ads rather than piggy backing on your ads Maybelline. Same goes for Disney and Budweiser.

Large companies need to hire Ad Agencies that 'look like America' and NOT ONLY LIKE MEMBERS OF A GAY BATHHOUSE...

Ask the Bud Light people how going WOKE turned out for them... and Disney... and others. Americans are really sick of this crap.

Again, let the gay lobby run AND PAY FOR their own ads rather than piggy backing on your ads Maybelline. Same goes for Disney and Budweiser...

16 posted on 07/14/2023 1:12:34 PM PDT by GOPJ (We don't need fewer guns - we need fewer criminals.)
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To: Red Badger

Maybe he’s born with it; maybe it’s Makebelline.


17 posted on 07/14/2023 2:00:25 PM PDT by mykroar (what is extraordinarily important is this—who will count the votes, and how. - J0eStalin)
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To: GOPJ

Let the gay lobby run AND PAY FOR their own ads rather than piggy backing on your ads Maybelline. Same goes for Disney and Budweiser.


18 posted on 07/14/2023 9:05:36 PM PDT by GOPJ (Budweiser, Maybelline & Disney pay for ads the 'sexual weirdo community' hijacks. GO WOKE GO BROKE)
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