Posted on 07/04/2023 11:14:52 AM PDT by MtnClimber
Bethany Mandel has gotten a lot of traction for an interesting story: A small Lithuanian clothing company that sells “traditional” dresses decided to “partner” with a bearded male influencer to help market its clothing. Real women, many of whom were stalwart customers, were not happy. However, if those same women had carefully perused the website in advance, they wouldn’t have been surprised. The woke clues were all there.
Son de Flor’s motto is “Timeless Linen Dresses with a Story.” If you scan the company’s Instagram page, you’ll see picture after picture of women in traditional dresses that provide full coverage from neck to knee. Everything plays to nostalgia, making customers think of a pastoral, pre-modern era when women’s clothes weren’t minuscule, spraypainted on, and ripped in strategic places; a time when Hollywood’s biggest female stars didn’t look as if they were auditioning for an adult movie.
But there’s one discordant picture amongst all these hyperfeminine moments. Is that a man? With a beard? Why yes, it is!
The man is David Ross Lawn, and he’s some sort of influencer, complete with 155,000 followers. Lawn describes himself as “fluid.” Or, as I describe people like that, he’s an “it” person. That is, if he’s disavowed being either male or female, there’s only one choice left. It turns out that Son de Flor partnered with Lawn so that it could model the company’s traditional, feminine clothes:
Mandel wrote that many of the store’s customers are, like herself, traditional women who want modest clothes, and they were not pleased. Rather than placate its customers, Son de Flor, with help from Lawn, pushed back:
(Excerpt) Read more at americanthinker.com ...
They learned nothing from Bud Light.
95% of companies are leftist, right?
Indeed.
I hope not.
Woke companies are too blind to see.
Perhaps a higher percentage of companies that produce items not considered vital/essential are, as well as companies in industries with lots of other competition.
Your repair companies, your specialized fabricators/makers, your trades, they don’t have time for this stuff.
It’s ironic that wokism is actually blindness.
Just search on the company name for DEI and ESG.
about 35% of the country are mindless idiots, AKA Democrats.
and a significant portion don’t know what they want and they are “independents”
What is left are libertarian/Republicans that have a solid value system.
Companies don’t want to lose all those Democrat idiot customers, and presume the Libertarian/Republican customers will just ignore what we know to be BS.
I found some local woman selling Ukrainian pastry. Looked good on the web, until I found a BLM supporting statement there.
I have never bought anything from her.
Looks like they might have to learn the hard way.
I signed up for Woke Alerts. I get texts when companies do stupid sh¡t so I know not to feed them my hard-earned dollars.
Our side is too trusting and dense.
So many on our side believe the other side is clueless or mistaken. We believe they are out of touch and living in a bubble.
That may very well be true of the millions who implement.
Of those who control, they know exactly what they are doing.
The cluelessness on OUR side is why they are winning.
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