Posted on 05/31/2023 6:08:04 AM PDT by Red Badger
Bud Light’s bleeding isn’t even close to being over.
The beer brand under Anheuser-Busch has been getting torched ever since the Dylan Mulvaney collaboration, and it’s been nearly two months since the ill-advised March Madness promo.
Now, the latest sales data is in, and the numbers are absolutely brutal for the once-popular brand.
Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.
No matter how you slice the data, it’s a bloodbath. Sales have fallen off a cliff, Anheuser-Busch Inbev’s stock is getting crushed since the start of April, beers are selling for just pennies and there’s no end in sight.
Bud Light continues to get hammered.
That last part is the biggest issue for Anheuser-Busch and Bud Light. Generally speaking, outrage online can last a day or two.
It’s very rare a situation lasts for weeks on end. The unrelenting pressure against BL has lasted two months. Two months, folks!
The beer is getting crushed and the backlash only seems to intensify with every passing day.
The demise of the beer brand is without question the greatest example of going woke and going broke. People used to just drink BL because they wanted a light beer after a hard day of work or while watching sports. Then, the company went woke by teaming up with Dylan Mulvaney. The rest is history.
Bud Light continues (Photo by Bryan Bedder/Getty Images for GLAAD)
Will Bud Light ever pull up out of its nosedive? It remains to be seen, but for now, the disaster continues.
That’s a shame
I guess you could look at it from the other side. Bud Light has somehow retained 70% of their sales. Heck, I was in line at an HEB last Saturday, and a 50-ish couple in front of me had a large pack of Bud Light.
Bud Light, The QUEEN of Beers........................
Bud Light: Tell everybuddy at the bar that you’re OK with receiving unsolicited homosexual activity.
Target: Tell every would-be pedophile and groomer that your child is a Target child.
Dodgers: Are you ready for some Dodgy behavior?
“Heck, I was in line at an HEB last Saturday, and a 50-ish couple in front of me had a large pack of Bud Light.”
***********
I’m seeing lots of BL stacked up in the coolers at various grocery stores.
I think I just shed a tear, NOT!!!!!!!!!!!!!!!
Dump AH stock now.
Great resume enhancer, hire me and I’ll lose your company billions. But, you’ll get DEI credits or whatever
Companies are being evaluated by auditing firms and given social justice ratings which encourage them to destroy their companies.
Why are financial auditors auditing anything besides numbers?
Where are the class action lawsuits?
https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
Likewise, I’d like to know what’s happened to sales for “woke name changers” like Uncle Ben, Aunt Jemima, Land-O-Lakes, etc. I, personally, will not buy these products until they change back to their old name. I am at a loss why management thought dropping a 100-year old product identity would increase sales. I think most people are fed up with woke-ism and will bypass their products.
I bought beer yesterday, IPA. I noticed the beer cooler looked normal with one exception. The Bud section was full and other sections with other beers were not.
Boycotts fizzle out when the boycotters really, really want the product or think they are having no effect. This boycott is effective (as shown by the full shelves of Bud Light and their “almost free” rebates) and no one loves Bud Light. Just about any other beer is better, and even the cheap light beers are essentially equivalent. Would someone turn down a Coors Light or Miller Lite because they were holding out for a Bud Light?
That’s the key, now people, even those who don’t necessarily agree with the boycott, don’t want to be caught drinking Bud Light, because of the ridicule they’ll receive.
Ridicule works!
What I find interesting, as a person who can’t drink even if I wanted to, is not that the sales are down 30%, but that the other 70% are still buying.
30% is not enough. Keep telling everyone to stop buying all AB products. I stopped buying goose island.
State by state....region by region, it would differ. In rural areas, it’s probably sales down by 75-percent. In ball-parks (sole distributor situation) sales are probably 0-down.
Their key problem, they were among the first to offer low-cal beer, with a marginal taste. In the past 20 years, a number of low-cal beers have arrived and have a better taste. People have been forced to try some different beer, and probably are finding better beer.
I think the overall sales figures are worse than 30% as the distributors are on the hook by sales contracts for buying product they cannot sell.
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