Posted on 05/21/2023 7:18:13 PM PDT by Morgana
Anheuser Busch continues its desperate attempt to recover from the controversial promotion with influencer Dylan Mulvaney, with the company now set to buy back unsold, expired cases as sales continue to dip.
Mulvaney, 26, posted herself drinking Bud Light at the start of April 2023 using the hashtag #budlightpartner. She posted the content to coincide with the NCAA March Madness tournament before joking she didn't know what sport she was promoting.
The disastrous marketing bid has seen sales for the American flagship beer plummet 26 percent, despite Anheuser-Busch reporting first-quarter earnings of $1.65billion and with conservatives everywhere professing to boycott the company.
A new profile of the company's handling of the PR, social media and sales backlash admits the company and CEO Michel Doukeris are now being forced to buy back unsold and expired cases of suds.
Bud Light also plans a branding revamp, aligning Bud Light with the company's sponsorship of a veterans organization.
They also plan to go back on marketing chief Alissa Heinerscheid's plan to update what she called the 'fratty' and 'out of touch' branding by advertising heavily on all-American themes like football and country music, according to the Wall Street Journal.
Industry analysts have warned that unless something drastic changes, the negative volume trends will continue into the summer months as a result of the beer brand's partnership with the transgender influencer.
For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which were at 21.4 percent. And seven days earlier, the dip was 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
(Excerpt) Read more at dailymail.co.uk ...
LOL! ‘Chuck’ is hard enough to handle SOBER! He’s already as big as a small truck...and we can’t get him into ‘The Spa’ until NEXT March!
He’s on pasture now, so cheap to feed. ;)
Beer Bread, for sure. It’s good for marinating wild game - bear, elk, turkey or whatever roadkill you find that day - for grilling, too:
https://www.allrecipes.com/recipe/52371/beer-and-brown-sugar-steak-marinade/
Did I tell you that Beau had two 30-packs of Bud Lite left over and took it with him to sell at a recent dog Swim Race? I won $50 from him because I said that NONE of the hunters he hangs with would buy a single can. And they didn’t!
(Beau doesn’t drink - one of his endearing qualities!)
Retain his cheap beer for the Pool of Drunken Death Trap for severe garden slug infestations !
(As Others may not know beneficial Firefly larvae feed on slugs, so only use this in the garden!)
Back in the early 80s I was working in a labor union in NYC, My local was renovating a building at the corner of 6th. Ave. and 42nd. St.
A little after 8 in the morning one here comes Steinman walking down 42 with two shopping bags in either hand.
Good God the old witch looked like someone dug her up and dusted her off.
What a miserable looking broad.
The MSM keep bringing up this irrelevancy. These earnings all took place before the controversy began.
Ted Cruz and others have pointed out that (1) the VP in charge of this travesty stated that she was after younger customers, and (2) it's illegal to market alcohol to minors. BL has some 'splainin' to do...
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