I'm thinking maybe they should change their name, and hope people don't realize who they really are. (Maybe they could just take the "ud" out of their name, and become "Blight Beer". Oh -- wait a minute -- that name is already taken.)
Posted on 05/17/2023 3:53:59 PM PDT by Morgana
Bud Light's sales plummeting by as much as 20 percent week-on-week could become the 'new norm' after the company's disastrous Dylan Mulvaney debacle.
Industry analysts have warned that unless something drastic changes, the negative volume trends will continue into the summer months, as a result of the beer brand's partnership with the transgender influencer.
For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which were at 21.4 percent. And seven days earlier, the dip was 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
Dylan Mulvaney, 26, posted her first collaboration with Bud Light on April 1.
The data - showing that US sales are dropping by as much as 20 percent each week - has since been described by industry experts as 'bad.'
Bump Williams from Bump Williams Consultancy told DailyMail.com: 'I don’t think the declines in sales/volume will get any worse, but I do think their negative volume trends will continue.'
He said that sales dipping by 20 percent seems to be the new 'norm' for Bud Light.
But he added that experts are waiting to see what will happen to sales over Memorial Day and summer selling season to assess if the damage will continue.
Williams, who specializes in the alcohol industry, told the St Louis Business Journal: 'This seems to be where the brand's weekly declines have started to settle, falling in that -20% range over the past few week.
'I wonder if this is going to be the 'floor' for expected Bud Light declines moving forward unless something drastic changes.'
(Excerpt) Read more at dailymail.co.uk ...
$6/12 in unmarked bottles might work.
The horse-faced moron who started this whole thing is also a Wharton grad. Just sayin’.
Yawn. Same news every day.
We must destroy all woke companies...not just hurt them.
Love their strategy - “wait and see if things get better on their own”.
What they should have done is obvious - fire everyone involved in the idiot campaign and publicly renounce the deal with the trannie.
They missed that chance weeks ago and the hemorrhage of money will continue.
Must not be all that tough to get a business degree these days.
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It’s one of the stupidest marketing decisions I’ve ever witnessed.
It won’t be the last by big business.
Corporations hire their ‘talent’ out of the universities, universities that are dominated by ‘woke weirdo’ ideologues & their negative ideologies.
From the majestic Clydesdales to tranny fluid. I don't know how you come back from that.
Shelves are well stocked with bud lite in SC.
I mean, they were mostly crap to begin with, soooo....
My regular grocery store had their Memorial Day display up when I stopped in this evening. It’s the typical set up of a barbecue pit and picnic table under a big canopy with a few bags of charcoal briquettes and other cookout items displayed. In the past, stacked cases of Bud and Bud Light were the central part of these displays.
Today, it was Coors, Coors Light and Miller Lite. Not a Bud in sight.
I don’t think gays are as accepting of trans as media portrays
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