"Look at my CANS!"
Posted on 05/10/2023 3:52:52 PM PDT by Morgana
The marketing genius behind some of Budweiser's most iconic ads has slammed his former employer for destroying the image he helped create.
Robert Lachky, who created the memorable 'Whassup?' promo of 1999 and the 'Talking Frogs' commercial that debuted at the Super Bowl five years earlier, said it took him two decades to establish Budweiser as one of America's most prominent beers.
But, he said, that all came crashing down last month when TikTok star Dylan Mulvaney, 26, announced she was partnering with Bud Light and showed off cans featuring her face.
Now, sales of the light beer are down in every region of the United States.
'It took us 20 years to take Bud Light beer to the Number 1 beer in the country, and it took them one week to dismantle it,' Lachky said of InBev, Budweiser's Belgian parent company.
During Lachky's time at the Anheuser-Busch, he created many of the Budweiser's Super Bowl ad campaigns in the 1990s and 2000s.
One of the ones he created, in which three frogs croaked 'bud,' 'weiss' and 'err,' was dubbed 'one of the most iconic alcohol campaigns in advertising history' by Adweek.
And another, featuring a group of friends calling each other while sitting at their respective homes watching television and drinking a Budweiser, in which they ask each other 'Whassup' helped define the late 1990s and early 2000s.
Lachky also served as Bud Light's brand manager, creating advertisements like the I Love You Man commercial in 1995 and the Real Men of Genius campaigns.
Under his tenure, Bud Light surpassed Miller Light as the top-selling light beer country.
(Excerpt) Read more at dailymail.co.uk ...
"Look at my CANS!"
Sofa king what loser
LOL if you need fancy or trendy marketing to keep sales up it means your product is crap and you have to keep finding new customers because you don’t get enough repeats, or long time customers.
A great product or service would need only a few years at most of marketing then word of mouth and repeats should do the rest. At least that’s how it worked for me in businesses.
And still fun to watch!
the full 30 second advert:
https://youtu.be/Nxw4YfgLDoc
Yep.,reminds me of when I lived in America.
I searched and did not find this
Oh damn, that’s a worthwhile challenge. I wish I knew someone good at video editing. It isn’t me.
I have to admit they had good commercials which is why they were able to sell their crappy beers. I wonder when will the horses be up for sale? I feel sorry for the horses. How easily an overeducated woke female living in her own little bubble ruined their company. Alyssa Heinerscheid is now famous for causing the worst disaster in corporate history. So far she has cost the company billions in market capitalization and lost revenues. Her stupidity will be studied for many years to come.
How charming.
The owners of FR have asked that we avoid duplicate threads, so that the comments on the topic are more widely shared among the readership than they would be with competing posts of the same article. You can find the advice on the FR Help page under Posting Guidelines —>Here are a few dos and don'ts, the 6th bullet point down, which says,
Do include the original title - When you post an article, be sure to include the original title where appropriate. This helps users find the article and lessens the chance of a double post.Occasionally, people search a title and it doesn't show up in Search, because the poster has misspelled, changed words. Sometimes it is a browser issue. Sometimes the mods kill a duplicate post; other days, not. But it's a long-standing FR policy to avoid duplicate threads.
Just splainin', because you asked so very charmingly, al baby.
No offense, morgana.
you funny
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.