Posted on 05/03/2023 12:02:08 PM PDT by Morgana
ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.
In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month.
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Mulvaney, 26, posted a video on TikTok showing a can of Bud Light with her face on it that was given to her to celebrate her 365th day of girlhood. The video also showed her sipping a beer as part of March Madness, and she joked that she did not know which sport she was promoting.
A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. Grey Eagle does not distribute to the city of St. Louis, Jefferson County and parts of Washington and Iron counties.
Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”
(Excerpt) Read more at stltoday.com ...
Contrast that with the homo boycott of Chik Fila that flopped magnificently when our side flexed.
Bud Light is facing an ‘unmitigated disaster’ that is only getting worse, says Clay Travis!:
Recent data shows Bud Light in-store sales down 26%
Madeline Coggins By Madeline Coggins | Fox News
https://www.foxnews.com/media/bud-light-facing-unmitigated-disaster-only-getting-worse-clay-travis
“given to her to celebrate her 365th day of girlhood.”
This, right here, is proof these woke idiots still don’t get it. They actually put this in their explanation!
Still no disavowal.
To be fair, the CEO is a lying psychopath ex-CIA guy. Plausible deniability.
Unless the brainiac did it all on her own and there was no internal revue. The biggest mistake AB made was their DEI hire that didn’t know diddly squat about the product or market she was responsible for.
If they want to show their not against normal people they would publicly state they will donate to the school shot up by the tranny, the family of the cab driver murdered on Easter by a tranny, the crisis pregnancy centers vandalized by leftists, and even the churches spied on by the FBI.
The second rule about selling that I learned is, “You lose a customer the same way that you got him.”
Hey AB keep on digging…
A CEO that doesn’t know what his VPs are doing? Yeah....ummm...nope. he should resign or be fired.
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