Posted on 05/02/2023 7:41:55 PM PDT by DallasBiff
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Bump Williams, the market research company chief, told the St. Louis Post-Dispatch on Monday.
In early April, Bud Light sent Mulvaney decorative cans of beer featuring the influencer’s face as part of a promotion paired with March Madness. Alissa Heinerscheid, Bud Light’s recent marketing manager, was the brain behind the scheme and sought to rejuvenate the brand by “shifting the tone.”
(Excerpt) Read more at news.yahoo.com ...
Get woke, go broke. Bye Bud.
it is better this way
just the silent majority
letting out a mighty roar
enough!
But Modelo Especial is just a regular lager, and not a light beer correct?
Not a bad brew, but if I want a light beer (almost never) I'll add the water myself.
I was at a Phillies game last Tuesday, and noticed I didn’t see one Bud Light other than those on display.
My son, who’s not a drinker, and is more socially liberal than I am, stated: “You know who drinks Bud Light? Construction workers, Truck drivers, Soldiers, Cops, etc.
“You think they’ll cotton to Mulvaey? They just poked a hornet’s nest.”
Not to say it first, but this is a marketing disaster reaching beyond New Coke, maybe the Exxon Valdez is more accurate.
modelo is AB
In both business and government, Leftist women are destroyers.
“So is Modelo ok?”
I hope so, Negro Modelo is about the only bottled beer I drink these days.
They have, and it will only get worse. If I drink beer it was Budweiser. Never again! Hope InBev finds a good home for the horses, the last real studs in the company profile.
What we have here in the corporate world are aging owners and upper management still trying their best to be "hip" and deciding to turn over the marketing to "the new kids" just out of prestigious colleges.
The problem? "The new kids" are really, really stupid.
We’re thinking alike. See my #30.
Drink Yuengling!
During the 80’s, I worked in Dallas at a Coca-Cola bottler and distributor. I participated in the intros of New Coke, Diet Coke, the triumphant return of “Classic” Coke and lots of other brand intros and changes.
I even survived the introduction of three liter returnable bottles - too heavy and would come crashing down daily at grocery stores around the Metroplex.
I was told that Coca-Cola, Dr Pepper and Pepsi would spend $100 million annually (in 80’s dollars) on marketing in our area, just to move the market share needle 1%. All three companies would hover between 30% and 33% of market share for their brands. We regularly had visitors from other states and countries that wanted to see Ground Zero in the sugar water battles in the US.
And here InBev loses 8% almost overnight ... unfathomable.
And they paid really good money for the privilege of a sales and marketing atomic wedgie.
If they want to turn it around they have to stand up to the lavender mafia…
Flat out say the following or something similar:
We are sorry, we should never have used a man pantomiming being a woman, primarily to an audience of children to represent us. While he is free to live his life however he chooses, we find this behavior reprehensible and repugnant.
We are sorry that we allowed our name to be associated with such things. Those who were responsible have been fired, and we assure we will never let it happen again.
A man is a man, he works hard, he plays hard, he enjoys the company of a good woman and an ice cold beer at the end of the day. A woman is a woman, and she works hard and plays hard, and enjoys the company of a fine man and an ice cold beer at the end of the day. We have worked hard for generations to be the beer you choose at the end of your day, and we are sorry that we allowed anything to interfere with that.
Do that and the the whackadoo leftist/lavender mafia will go bat crap crazy.. and AB will have to continue to stand up to them.. donate money to women’s sports, and work to keep men out of women’s sports… etc etc. basically embrace reality and don’t back down.
Completely flip the script and be known for standing up for the truth, and speaking that truth to the crazies and you turn things around almost overnight.
But they won’t have the intestinal fortitude to Buck the dominant idiotic narrative.. and speak the truth…
See 34
“Influencer” - Ha! Influenced people to change brands to something else.
Get these weirdos off the pedestal. That is the problem.
This became a marketing nightmare when it became fun to dump on the feckless idiots who caused it. Which it is. Anything else they could have weathered out. Not ridicule.
I remember they changed their name, but I never heard why. Can you tell me "the rest of the story?"
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