Posted on 04/14/2023 7:08:52 PM PDT by Morgana
When the CEO of Anheuser-Busch interviews prospective recruits to the world's biggest brewing conglomerate, he has a favorite question.
'Tell me about a time that you didn't succeed or things didn't go as planned,' he likes to ask.
If Brendan Whitworth ever finds himself asked the same question, he now has plenty of material to draw on.
Whitworth, 46, has seen his biggest brand - Bud Light - engulfed in a firestorm of controversy since they teamed up with transgender influencer Dylan Mulvaney on April 1.
Mulvaney was issued with her own special-edition can of the beer to mark her year of transitioning from male to female: a move that enraged Bud Light drinkers, and saw $6 billion knocked off the value of Anheuser-Busch. Factories across the United States were even hit with bomb threats amid the furore.
Whitworth on Friday issued a statement declaring: 'We never intended to be part of a discussion that divides people.
'We are in the business of bringing people together over a beer.'
The decision to team up with Mulvaney was reportedly made by a low-level marketing executive, but that has not stopped Whitworth and his vice president of marketing for Bud Light, Alissa Heinerscheid, from facing a torrent of criticism.
Yet few are better positioned to draw on a lifetime of challenging situations than Whitworth - an 'all American hero' and trainee doctor who joined the Marines - where he was a star athlete - and the CIA, recruiting and handling spies across the Middle East, before going to Harvard Business School.
(Excerpt) Read more at dailymail.co.uk ...
Ah the SPIN to save Bud Light is in full swing..
This Military Man was AWOL when his Company needed him most.
Or was he AWOL?
Maybe the Military Man CEO Approved his crazy woke Marketing VP’s Plan.
And knows his Military a** is on the chopping block too.
The tranny weirdo marketing isn’t the real problem; the real problem is that it doesn’t have much taste compared to competitors. For really light beers for hot weather and/or golf, there are plenty of options that don’t seek to offend normal people.
he did draw people together
thank you
The idea that Alissa Heinerscheid's position as vice president of marketing for Bud Light is low-level!
Prime evidence the military has become full Woke. The fact he chose Harvard defines who his has become.
Telling me someone was in the CIA doesn’t exactly make me trust them.
Surprised they didn’t publish a picture of whitworth shaking hands with zelensky over a beer
McCain was also an All American Hero once.
AB’s USA headquarters is in St. Louis - but he lives in NY City (as does the marketing manager)
“Out of Touch” comes to mind.
Maybe (God willing) this will be a Bridge Too Far and be Peak Woke. (to mix two of my favorite metaphors)
Sounds like he’s the frat boy that bud lite’s vp of marketing was talking about.
When your company has been caught promoting perverse degeneracy, and is experiencing a ferocious backlash as a result, one that has already decimated sales and cost the company $5 billion in market cap, the smart response is full acknowledgement of your misguided actions combined with a thorough apology and promise to never do such a thing again.
“Telling me someone was in the CIA doesn’t exactly make me trust them.”
Really. The Daily Mail is reaching way back to the era when people actually trusted their intelligence community. Like maybe 1948?
A very fawning and fake article
Did the CIA tell them to write it?
Cindy McCain inherited a buttload of AB money.
What a tough choice...
1) piss off your customer base even more with a non-apology “apology.” Or...
2) piss off the radical alphabet “community” that doesn’t drink your product at all but raises a big stink on the global sewer.
There’s really no splitting this baby.
Yep!
That is not what the article says or implies. The article refers to a low level executive who is neither the military guy or the female, Heinersheid.
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