Posted on 04/14/2023 3:00:17 PM PDT by Morgana
The US CEO of Bud Light parent company Anheuser-Busch has broken his silence to address polarization over the company's marketing partnership with transgender influencer Dylan Mulvaney.
'We never intended to be part of a discussion that divides people,' said CEO Brendan Whitworth in a public statement issued on Friday.
'We are in the business of bringing people together over a beer.'
Aside from an initial terse statement, Anheuser-Busch had remained silent since the controversy emerged on April 1, when conservative Bud Light fans questioned why Mulvaney had been tapped to promote the bestselling beer on a TikTok channel she created to document her gender transition.
In the meantime, the controversy took on a bizarre life of its own, with musician Kid Rock posting a video of himself shooting at cases of Bud Light, and country singers John Rich and Travis Tritt publicly denouncing the brand.
And there has been counter-backlash, with shock jock Howard Stern slamming the fury at Bud Light as overblown, and podcaster Joe Rogan calling the conservative outrage over Mulvaney 'goofy.'
On the eve of Mulvaney's announcement of the partnership, Alissa Heinerscheid, the vice president of marketing for Bud Light, said she wanted to make the brand less 'fratty'.
'I'm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,' she told a podcast.
(Excerpt) Read more at dailymail.co.uk ...
I think she, at a minimum, New Coked Bud Light and may have severely damaged Budweiser too.
This will end up as a case study for business students in the future.
“...it’s now about 1.6% of the population”
My observation of seeing tens of thousands of people is about 0.0001% of the population. And I’m in the ultra-liberal San Francisco Bay Area. I saw a freak man in a woman’s dress a couple years in the Kootenai County Farmer’s Market in Hayden, Idaho and that’s exactly one more freak than I’ve seen here in CA.
So when are they going to fire the Gal who initiated this crap?
“Oh, gosh, we’re sorry! We didn’t know you were so bigoted you’d get offended when we stuck a finger in your eye.” Right...
Yeah, that’ll happen when you make “transgenderism” the new Pet Rock or Cabbage Patch doll. People are stupid.
Their decision didn’t divide people. It united them against Bud Light.
When are you going to fire that heinyschneid gal?
LOL! Was that ever fast!
So they’re clueless then?
Guys, the very goods and services you spend your money on now are using it to divide and conqueer.
Yes conqueer.
They launder your money to NGO mafias that are slowly killing you and your country. Phone service, internet access, fast food - all compromised by and funding the modern counterculture.
trans inflation...
The marketing director who thought this idea would help the brand should be sacked immediately.
And those responsible for sacking the people who have just been sacked, should be sacked.
Sounds like whitewashing. And probably no Firings.
Likely because the CEO knew and approved his woke female nitwit VP’s Marketing plan.
Which means the CEO’s head is on the chopping block too.
A very weak and meek statement by the CEO.
Shareholders may have to step in and fire them both.
And her “solution” was like drilling a bunch of holes in the hull of a sinking boat.
So $6 billion in losses hurts?!
My son argued with me that it’s so small compared to what they make it isn’t hurting them yet.
Dad was right. Again.
Thanks to all the soy fillers in processed foods and hormones in dairy products.......
That is my favorite beer for almost 20 years now.
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