Posted on 04/14/2023 3:00:17 PM PDT by Morgana
The US CEO of Bud Light parent company Anheuser-Busch has broken his silence to address polarization over the company's marketing partnership with transgender influencer Dylan Mulvaney.
'We never intended to be part of a discussion that divides people,' said CEO Brendan Whitworth in a public statement issued on Friday.
'We are in the business of bringing people together over a beer.'
Aside from an initial terse statement, Anheuser-Busch had remained silent since the controversy emerged on April 1, when conservative Bud Light fans questioned why Mulvaney had been tapped to promote the bestselling beer on a TikTok channel she created to document her gender transition.
In the meantime, the controversy took on a bizarre life of its own, with musician Kid Rock posting a video of himself shooting at cases of Bud Light, and country singers John Rich and Travis Tritt publicly denouncing the brand.
And there has been counter-backlash, with shock jock Howard Stern slamming the fury at Bud Light as overblown, and podcaster Joe Rogan calling the conservative outrage over Mulvaney 'goofy.'
On the eve of Mulvaney's announcement of the partnership, Alissa Heinerscheid, the vice president of marketing for Bud Light, said she wanted to make the brand less 'fratty'.
'I'm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,' she told a podcast.
(Excerpt) Read more at dailymail.co.uk ...
“We never intended to be part of a discussion that divides people”
Bitch said that is EXACTLY what she intended to do. So the question for AHB is: Why is the bitch still there?
Who here among us ever actually preferred Bud Light, even if you were willing to consume it on occasion?
The Left prides itself on what it sees as it's ability to permanently change society.
Will this be a bridge too far? I don't know.
I do know they'll try something else soon. They've now demonstrated the power of man-made pathogens to help them knock the table over while their opposition is playing checkers. That technique will soon be tried again.
I’ve always wanted to see more realistic beer advertising, you know people in a blackout cursing and fighting, someone passed out in the lavatory, car wrecks, a dude puking in the alley. They should have hired the college chick that got 13 years for her N word tirade at her college dorm as the brand rep.
This is a hold my beer moment for AB just before they crash.
Yes, you did mean to do it. That’s always the underlying reason for the woke agenda. To piss off conservatives and much of middle America. Make everyone suffer as much, if not more, than the leftists. Of course, much of America has turtled up, so woke agenda it is! :barf:
Isn’t it cute how he threw his military service into the middle of this?
“FReepers I’ve been so upset lately I can’t type correctly, think strait or anything.”
It’s a beer ad. Maybe you should take a break from politics for a bit.
Bring back Olde Frothingslosh
Their models would fit right in with today’s liberal womym
This.
If the CEO doesn’t know what’s going on with the company, then he doesn’t need to be the CEO.
Yep
Well, they are part of a discussion that divides people now, so what are they going to do about it?
Come back when you can rattle off a list of people who’ve been fired, including at least one V-level. Until then just shut up
So he comes out with all his love of country and learning accountability in the service. Too bad he doesn’t have a dead son who served in Iraq to sling around…
Here’s a simple solution for you: only drink craft and microbrews. They are busy concentrating on making great beer and most (the great majority?) of them don’t have time to focus on cultural BS and divisive politics. They want happy customers and can’t afford to hire idiots who will anger their nascent customer base. Besides, you are supporting great local businesses run by risk-taking entrepreneurs and they make the best beers you can possibly want.
I haven’t bought a mass-market beer since I left college, moved to San Francisco and discovered “Anchor Steam Beer,” at the time one of the first small craft breweries in the country. Well, I do admit I occasionally buy a six pack of Peroni, an excellent Italian beer.
This sounds like the typical non-apology apology you get from liberals that always starts with “I’m sorry if you were offended...”
The UK has gone absolutely bonkers over “she” to describe men. They are the worst of the worst.
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