Posted on 04/03/2023 9:03:17 AM PDT by Morgana
Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a sponsored post for the beer company.
Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
The influencer even boasted how the brewer sent her a beer can with her face printed on it.
'Happy March Madness!! Just found out this had to do with sports and not just saying it's a crazy month!' Mulvaney wrote on Instagram.
The gimmick was to honor the trans activist's first full year of being an openly transgender woman.
Mulvaney's announcement has faced backlash in some quarters with Twitter users describing the ad campaign as 'gender propaganda'.
One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their 'woke creative teams.'
'Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,' Cardillo tweeted.
Podcaster Stephen Miller, called the collaboration announcement 'the weirdest thing' he had ever seen.
Director Robby Starbuck and journalist Ian Miles Cheong suggested Bud Light's campaign served only to erase the distinction between men and women while undermining conservative values.
'Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They've gone totally woke. Will you ever spend your money with them now?' Starbuck tweeted.
(Excerpt) Read more at dailymail.co.uk ...
I just buried My MilkBone!
We survived Billy Beer.
Now we have moved on to Silly Beer.
Not so sure how well we are going to survive this time around.
Which kinda makes me suspect that this is all a troll.
An almost beer for an almost “woman”.
What if it is? A troll. Can you imagine the corp headquarters meeting? They trot out this campaign with the intention of admitting afterwards that “yeah, yeah, we know that there are some out there who think Light is kinda lite, so we figured we run with it. And, after a few months of sucking money out of the twinkie group we come out and admit it was all a joke. “ They would then get a raft of new customers just to enjoy the joke.
Only a beer/drug company could have such a pair.
Yeah, the Bud team just teed up Coors for the greatest beer commercial troll since the classic 1992 Steinlager Kiwi “Steinlager, it goes down faster than than an Australian Americas Cup boat” spot.
Never though I'd get all misty eyed and nostalgic for the days of August Busch IV, but there you have it.
This is pandering BS. This is from the same company that made the “Kings and queens of Africa” series of posters that they distributed to stores in black neighborhoods to try to improve business there. This is their attempt to woo the trans community.
I’m not saying we have to TOLERATE it, just saying that this is nothing unusual for them.
They sure have come a long ways (baby) from the 9/11 Superbowl commercial with Clydesdale horses.
These cans will make great plinking targets.
Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
That gives a whole new meaning to "March Madness".
And now there are fewer dollars.
Queer Beer
Mine used to be made by Pearl. $1.50 a six-pack.
The Budweiser Frog finally got gigged!
Bud Light is only good for women anyway and now they put a “fake” one on the beer can to piss them off.
I can’t seem to post a picture from Flickr now... :(
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