Posted on 02/28/2023 9:46:25 AM PST by Red Badger
The Don Lemon-led CNN This Morning is set to end February with its lowest 25-to-54 age viewership since the show launched in November.
CNN's ratings are on track to end its February viewership with the smallest audience in the 25-to-54 age demographic since June of 2014.
The New York Post reports, "Under CNN boss Chris Licht, the network has slumped" and the Don Lemon-led CNN This Morning is set to end February with its lowest 25-to-54 age viewership since the show launched in November, after Lemon was ousted from his former primetime slot. In the first 24 days of February, the morning show averaged 361,000 total viewers.
CNN's former morning program, New Day, garnered an average of 430,000 viewers per day. The new show, hosted by Lemon, Poppy Harlow,and Kaitlan Collins, averaged 16 percent lower than the older show, which was canceled due to low ratings.
According to The Post Millennial, after Lemon was temporarily removed from his morning gig in February after saying Nikki Haley was not a woman "in her prime," the show did jump a small 5 percent in viewers.
In the 25-to-54 demo, a coveted age group for advertisers, CNN This Morning only received 3,000 viewer, 13 percent lower than the canceled New Day.
Fox News reports, the CNN programs Wolf Blitzer’s Situation Room, The Lead with Jake Tapper, and Anderson Cooper 360 are all set to garner the same small numbers in the 25-to-54 demo since June 2014. The Situation Room and The Lead with Jake Tapper are expected to lose 40 percent of the demo.
John King’s Inside Politics is on pace to yield its least viewed ratings in that demo since August 2005.
Anderson Cooper 360 averages 137,000 viewers of the coveted demographic, a 38 percent drop since the same month last year. On rival Fox Network, Tucker Carlson Tonight averages 465,000.
The Post Millennial reports, CNN in January hit a 9-year low in ratings with just 444,000 average primetime viewers between January 16 and January 22.
Classic writing.
Time for the Advertisers to move on...
Biden is also losing this demo, which is why I don’t think he runs this time.
“Les Nessman called the news with integrity.”
That’s how he became 3 time winner of the “Buckeye News Hawk Award”
They’d get record ratings if they just let the staff slap Don LeMon around a bit.
“tunes out” - but their clips unfortunately still get many millions of views on social media.
These stat numbers for BOTH CNN and FOX tell one simple story... CABLE TELEVISION is going the way of the vinyl record album.
Who needs Television? "NOT I", said the little grey hen.
Why hang with a bunch of has-been hand-wringing woke-scolds when the other side seems to be having so much more fun?
CNN is owned by Warner Brothers Discovery (WBD). WBD is down 36% over the last 5 years. CNN is certainly responsible for some of that market loss.
The answer to your question is that as long as CNN can find sponsors to pay the bills and so long as WBD tolerates CNNs drag on their bottom line - the CNN ship will stay afloat.
Both CNN and Fox are accessible through Cable and through streaming services. Just as recording artists transitioned from vinyl to CD to other media - "Cable" news networks are being accessed outside of cable.
Are the majority of Americans ditching legacy news networks? I don't know. What's true is that there are many, many more news outlets today compared to the 60s, 70s, 80s and there are also more vehicles (TV, Smartphone, PCs ...) for receiving news than any time in history.
Bottom line: We have more choices today for the type(s) of news we receive and how we receive that news.
My comment was that "Cable TV" as we know it is GOING AWAY. Your responses seems to AGREE with my POV. In simple terms people will NO LONGER sit in front of their TV at a SPECIFIC time to receive the news report.
The Cable to your home and the cable Box it is connected to are "GOING AWAY."
Comcast for example is reported to be losing 350 to 400-thousand households per QUARTER of their CABLE TV subscribers.
My point: It's "GOING AWAY."
Your point seems to be there are many NEW STREAMING sources. Doesn't that mean CABLE is being replaced?
Vinyl records went away but MUSIC didn't. It was transformed over time from the vinyl format to file downloads. Even CD sales have shrunk considerably compared to the past.
The only thing that is PERMANENT is CHANGE!
I’m old....never watched CNN...turned off my TV many years ago,,,
And a great honor at that.
“I’m old....never watched CNN...turned off my TV many years ago,,,”
I’m proud to say I quit watching in 1995. I saw for my own eyes how they misreported the “anti-American” protests in Seoul Korea, then Desert Storm. Then they said American officers gave poisoned gas to US troops in Viet Nam. The last straw for me was when they became the 24/7 anti Newt Gingrich channel.
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