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CNN ratings PLUNGE as coveted 25-54 age demo tunes out
Post Millennial ^ | Feb 27, 2023 | Joshua Young

Posted on 02/28/2023 9:46:25 AM PST by Red Badger

The Don Lemon-led CNN This Morning is set to end February with its lowest 25-to-54 age viewership since the show launched in November.

CNN's ratings are on track to end its February viewership with the smallest audience in the 25-to-54 age demographic since June of 2014.

The New York Post reports, "Under CNN boss Chris Licht, the network has slumped" and the Don Lemon-led CNN This Morning is set to end February with its lowest 25-to-54 age viewership since the show launched in November, after Lemon was ousted from his former primetime slot. In the first 24 days of February, the morning show averaged 361,000 total viewers.

CNN's former morning program, New Day, garnered an average of 430,000 viewers per day. The new show, hosted by Lemon, Poppy Harlow,and Kaitlan Collins, averaged 16 percent lower than the older show, which was canceled due to low ratings.

According to The Post Millennial, after Lemon was temporarily removed from his morning gig in February after saying Nikki Haley was not a woman "in her prime," the show did jump a small 5 percent in viewers.

In the 25-to-54 demo, a coveted age group for advertisers, CNN This Morning only received 3,000 viewer, 13 percent lower than the canceled New Day.

Fox News reports, the CNN programs Wolf Blitzer’s Situation Room, The Lead with Jake Tapper, and Anderson Cooper 360 are all set to garner the same small numbers in the 25-to-54 demo since June 2014. The Situation Room and The Lead with Jake Tapper are expected to lose 40 percent of the demo.

John King’s Inside Politics is on pace to yield its least viewed ratings in that demo since August 2005.

Anderson Cooper 360 averages 137,000 viewers of the coveted demographic, a 38 percent drop since the same month last year. On rival Fox Network, Tucker Carlson Tonight averages 465,000.

The Post Millennial reports, CNN in January hit a 9-year low in ratings with just 444,000 average primetime viewers between January 16 and January 22.


TOPICS: Business/Economy; Computers/Internet; Society; TV/Movies
KEYWORDS: mostrustednameinnews
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1 posted on 02/28/2023 9:46:25 AM PST by Red Badger
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To: Red Badger

So, all of the news networks are pretty much the same.


2 posted on 02/28/2023 9:49:12 AM PST by dfwgator (Endut! Hoch Hech!)
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To: Red Badger

The propaganda matters, not ratings.


3 posted on 02/28/2023 9:50:17 AM PST by dynachrome (“We cannot save Ukraine by dooming the US economy.” Rand Paul)
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To: dynachrome

Yep, and because of that, leftists will continue to prop up these stations that would otherwise shut down.


4 posted on 02/28/2023 9:51:30 AM PST by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: Red Badger

It’s so bad that even indoctrinated young folks are tired of all their BS.


5 posted on 02/28/2023 9:52:49 AM PST by lgjhn23 ("On the 8th day, Satan created the progressive liberal to destroy all the good that God created...")
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To: Red Badger
So they are no longer a market-based business...they are strictly a paid propagandist entity.

(shocked I tell you! /s)

6 posted on 02/28/2023 9:53:06 AM PST by RckyRaCoCo (Please Pray For My Brother Ken.)
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To: Red Badger

How much “plunging” can they tolerate? Oughta change the name to Cable Plunge Notwork


7 posted on 02/28/2023 9:53:09 AM PST by albie
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To: dfwgator

You are correct. FNC is the most devious. The BS they were peddling the week after the November “elections” removed any illusions one may have had about them being an alternative to the other rat propagandists.


8 posted on 02/28/2023 9:55:51 AM PST by gibsonguy
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To: albie

IIRC even if you don’t watch CNN, if you subscribe to any package including CNN, they get a cut.


9 posted on 02/28/2023 9:55:53 AM PST by dfwgator (Endut! Hoch Hech!)
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To: albie

“Oughta change the name to Cable Plunge Notwork”

How about Cable Nil Network. This way they don’t have to change the monograms on the towels in the washroom.

wy69


10 posted on 02/28/2023 9:57:49 AM PST by whitney69
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To: dfwgator

Les Nessman called the news with integrity.


11 posted on 02/28/2023 9:59:30 AM PST by ConservativeStatement ("Do you believe in Miracles? Yes.")
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To: Red Badger

Age 25 to 54: That covers Gen X, Millennials, and Gen Z folks doesn’t it. This is good news. Let’s hope they soon learn that voting for Democrats will ultimately lead them into a one party totalitarian state


12 posted on 02/28/2023 10:03:27 AM PST by antidemoncrat
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To: Red Badger

Only elderly liberals watch CNN. While wearing their masks. :)


13 posted on 02/28/2023 10:05:28 AM PST by Mr. Jeeves ([CTRL]-[GALT]-[DELETE])
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To: ConservativeStatement

“Les Nessman called the news with integrity”

Even when the turkeys were hitting the ground like bags of wet cement


14 posted on 02/28/2023 10:11:55 AM PST by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: dfwgator

No, CNN was right about Trump being a Russian agent,

and right about Hunter’s laptop being Russian disinformation,

and right on COVID and the need for lockdowns

and CNN was right the ONLY people who believed the virus came from a lab were racists...

CNN was right about the over 500 riots staged by Antifa and BLM were ‘peaceful’ even if over two billion dollars worth of property damage was done.

And that a woman is ‘past her prime’ in her thrities...

What’s not to trust about CNN?


15 posted on 02/28/2023 10:12:25 AM PST by GOPJ ( https://www.youtube.com/watch?v=muw22wTePqQ Gumballs: Immigrants by the numbers.)
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To: dynachrome
The propaganda matters, not ratings.

Exactly. CNN today reminds me of what Rush used to say about the New York Slimes. He said the NYT writers didn't write for most Americans to read. They wrote their stories (articles LOL) with other drive by media members as the intended audience. To them, success wasn't selling more newspapers. Success in their minds was defined as being quoted by other Drive By Media outlets. Thus the NYT articles were written to supply a source of seemingly authentic news for other drive by media outlets to spew out liberal screed.

That's exactly what CNN is today. They don't want to be watched by the masses. They want street cred among their liberal media buddies and be quoted a lot by them. As long as they keep getting quoted by other drive by media, they see themselves as successful.

16 posted on 02/28/2023 10:12:28 AM PST by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: ConservativeStatement
Les Nessman called the news with integrity.

"London, Madrid, Bangkok, Moscow, Cincinnati"

17 posted on 02/28/2023 10:14:36 AM PST by dfwgator (Endut! Hoch Hech!)
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To: Red Badger

They went from 11 to 7 viewers....


18 posted on 02/28/2023 10:15:57 AM PST by central_va (I won't be reconstructed and I do not give a damn...)
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To: dfwgator

Good show. In this instance “Anderson” belongs to Sparky not Loni who played the role of Marlowe:

ANDERSON: “Box 110. Row 6, Seat 3.”

MARLOWE: “That’s my seat. How amazing!”

ANDERSON: “I almost broke my neck trying to see you.”


19 posted on 02/28/2023 10:17:41 AM PST by ConservativeStatement ("Do you believe in Miracles? Yes.")
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To: antidemoncrat

25-54 covers the money people. The buyers. They don’t care about 18 and less or 54+ much.


20 posted on 02/28/2023 10:21:49 AM PST by albie
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