Posted on 01/26/2023 2:33:48 PM PST by rightwingintelligentsia
In June 2020, just weeks after a white police officer murdered unarmed George Floyd, AdAge obtained an internal memo from Top Five advertising agency Interpublic Group that showed just 2.6% of its executives were Black while 86% were white. Then-chairman and CEO Michael Roth didn’t need a public shaming to realize the numbers were abysmal. “We can all agree that we MUST do better,” Roth wrote in the memo, according to AdAge.
Since then, advertising firms and marketing departments at consumer-products companies have done better at pushing forward on executive representation. The industry, however, is backsliding in a different, essential way. While non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company. That marks an increase in white actors from 65.6% in 2021.
Shannon Washington, the U.S. chief creative officer for Interpublic Group subsidiary R/GA, said the study shows how the results for many marketing departments simply haven’t matched the sector’s rhetoric about diversity since the fateful spring of 2020.
“People felt like they had to act, and so I think that there was a lot of acting,” Washington told Forbes. This year, she became the first Black woman chief creative officer at a holding company of any of the five major ad agencies. “There was a lot of what I like to call pushing paper from one side of the table to the other and calling it work, and I think right now we’re at the place where we’re starting to see what stuck and what didn’t, what was real and what wasn’t.”
(Excerpt) Read more at forbes.com ...
Horsebleep!
Because some junkie died in police custody, we need to see more black people in TV commercials? Why?
Yeah, they have white actors and actresses being clueless, inept and/or abusive and needing schooled by the cool black guy/gal. Some commercials are so bad I flip the channel as soon as they appear.
Somebody has to play the dumb, clueless heterosexual man, so white guys are it
Nearly every time I walk in on my wife when she is watching TV and there is a commercial playing, I rarely if ever see a white male in those commercials (and if I do, there’s a non-white female with him).
More white guys with black women.
Like THAT happens all the time.
In June 2020, just weeks after a white police officer murdered unarmed George Floyd……
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Goebbels said if you repeat a lie often enough people will believe it
And Saint George wasn’t murdered...unless you want to charge his Fentanyl dealer with murder.
its bs....I have watched several commercials in a row all featuring mostly blacks and blacks as the main character......I vow to not patronize those that I remember....
Not true at all. Most commercials are all black or mixed couples anymore. White people get treated in commercials like all men used to be treated when it was females being pushed as superior to men in ads on TV.
Not true.
Hispanic is not a race.
Negroes are about 13% of the population, and they appear in at least 50% to 80% of all commercials, often in preposterous and implausible situations. A group of Eskimos eating supper in an igloo? What do you know, two of them are black!
You could have fooled me.
I’m not a supporter of racism so I boycott the products that refuse to portray white people or have them playing idiots.
If commercials were your window into America, you’d swear America was over 50% black and most couples were interracial.
Not on the (few) TV programs i watch. You would think the county was 50% or more black. Maybe matches the demographics for Atlanta, Chicago or DC.
There’s a ton of fag ads all over TV. I’m sick of em.
Not sure why nonwhites are on TV.
TV was invented by a white man after all.
Oh, have straight, white people been appearing in commercials again?
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