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Toyota Didn't Get the Memo On Electric Cars, Is Sticking To Its Hybrid Strategy
Moto News Today ^ | 09/30/2022

Posted on 11/01/2022 9:25:13 PM PDT by SeekAndFind

It seems like that Toyota still doesn’t get it: people want electric cars, not hybrids. Despite all the evidence pointing to the inevitable rise of electric vehicles in the automotive industry, Toyota insists on sticking with hybrids, saying: “It’s our strategy and we’re sticking to it.” Well, Toyota, you may end up being left behind as nearly every other automaker, nation, and organization moves toward sustainable, all-electric vehicles.

The growth of the electric vehicle market around the world

Toyota is one of the few automakers that hasn’t yet realized what the future holds. Electrician called for the transition to electric cars to happen much faster than most predicted, and so far the pace of electric car adoption continues to accelerate.

Few industries are experiencing as rapid growth as electric vehicles. In 2021, sales of electric cars doubled to a record 6.6 millionaccording to the International Energy Agency, claiming almost 10% of the market!

By comparison, nine years ago, only 120,000 electric cars were sold worldwide. More than that are now being sold every week, and the pace is only expected to accelerate from here.

The latest data reveals that the electric vehicle market was valued at $287 billion in 2021 and is expected to reach $1.3 trillion by 2028, growing at a CAGR (compound annual growth rate) of 24.3%.

Governments in all major regions are implementing mandates and incentives for electric vehicles to help reduce carbon emissions and protect the environment. For example, the US aims for a 50% electric car market share by 2030, while Europe has proposed a total ban on fossil fuel cars by 2035. California — and now New York – does. Despite this, Toyota maintains its hybrid strategy going forward. Toyota Dealership Source: Toyota

Toyota ranks last in decarbonization efforts

Even with all this information, Toyota has been much slower to adapt, and for this reason ranks last in terms of its decarbonization effort.

A a recent study from Greenpeace found Toyota ranked last in the top ten automakers after failing to generate even 1% of sales in zero-emissions vehicles, not hybrids.

More importantly, the study found that Toyota had the least developed supply chains to support a sustainable future. A climate activist from Greenpeace Japan even stated:

The time of hybrids, I think, is over.

And in this they are right. Hybrids are only good as a bridge to fully electric cars. In my opinion, they are inefficient and not optimized for either gas or electricity. However, that being said, since then, Toyota has started mass-producing hybrids releasing the Prius in 1997.

Toyota is sticking to its hybrid strategy despite calls for electric cars

U an interview Speaking to reporters Thursday, Toyota CEO Akio Toyoda reiterated the automaker’s strategy of keeping hybrids and fuel-cell vehicles in its lineup, likening the company to a department store.

The Japanese automaker’s leader also weighed in on new zero-emissions mandates and called for an end to sales of gas-powered cars, saying it would be “quite difficult” to achieve, saying:

Playing to win means playing all the cards in the deck, not just the selected ones. So that’s our strategy and we’re sticking to it.

Fair enough, but what happens if no one needs those other cards (machines)? Or, more importantly, if these cards are no longer available due to regulation?

Toyota claims, “We don’t want to leave anyone behind,” but they may end up being the ones left behind.

Electrek’s Take

This is the same record repeated with Toyota. After growing to become the world’s largest automaker by offering hybrid technology, the company doesn’t want to conform. They wholeheartedly believe in their hybrid strategy.

Meanwhile, technology has come a long way in that time, and companies like it Tesla prove that the future belongs to all-electric vehicles.

Exclusively selling electric cars, Tesla claims it’s the Model Y on his way will bring in the most profit of any car this year and will likely be the best-selling car next year.

Almost every other automaker you can think of, both new and legacy, is planning an all-electric lineup. Will Toyota come? As the industry (and the world) continues to move toward a clean, sustainable future, Toyota may soon be rethinking its hybrid strategy.



TOPICS: Business/Economy; Science; Society
KEYWORDS: anonymouscoward; cars; ecoterrorism; ecoterrorists; elonmusk; ev; globalwarminghoax; greennewdeal; hybrid; hybrids; japan; musk; someanonymousdipshot; tesla; toyota; twofaced; youaskedforit
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To: SeekAndFind

Did Teslagator write this? ;)
Toyota may be the only one still standing when the EV Fraud collapses.
If I were at all interested in ever buying a new car it would have to be a Toyota.
I have to conclude the EV pogrom is about putting us all on our feet rather than the impossible EV transition.


41 posted on 11/01/2022 11:47:17 PM PDT by Ex gun maker. (Free thinking is now a radical concept, I will not be assimilated by PC or EV groupthink!)
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To: Dr. Sivana

V6 Avalon and Lexus cars are wonderful to drive and extremely dependable. In regards to electric cars, Toyota’s hydrogen-electric development is very interesting.


42 posted on 11/02/2022 12:02:56 AM PDT by familyop ("For they that sleep with dogs, shall rise with fleas" (John Webster, "The White Devil" 1612).)
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To: SeekAndFind

My wife has a 2017 Tesla Model S 100D. She got during the last month they offered life time free charging. It’s a very nice car and its 0-60 mph acceleration time smokes my 2017 911 4S. That said we have agreed that we will always have an ICE car or hybrid second or third vehicle. The electric grid as it stands can’t support a majority EV fleet in our state. I have yet to see any movement to initiate the required doubling or tripling of the grid’s capacity to support an all EV vehicle fleet. During a recent heat wave the authorities asked EV owners not to charge their cars at home so as not to collapse the grid; what a freaking mess. Newsom in his infinite wisdom instituted a ban on new ICE vehicles purchases in this state on or after 2035. I plan on buying a couple of new 2034 models, assuming his ridiculous mandate is still in place. Better yet, just move out of state.


43 posted on 11/02/2022 12:38:20 AM PDT by tony549 (Stuck in SoCal)
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To: SeekAndFind

The sales are being forced upon everyone.


44 posted on 11/02/2022 12:38:59 AM PDT by minnesota_bound (Need more money to buy everything now)
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To: wjcsux

I agree. More and more people are educating themselves as to the problems with electric cars and the fact that they are not green at all. They’re incredibly inconvenient. But they are good for golf carts and forklifts and warehouses and maybe some short trip Urban uses.


45 posted on 11/02/2022 1:12:08 AM PDT by cuban leaf (My prediction: Harris is Spiro Agnew. We'll soon see who becomes Gerald Ford, and our next prez.)
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To: SeekAndFind

Toyota, the most reliable and resellable vehicle made. They didn’t get there being followers.


46 posted on 11/02/2022 1:31:17 AM PDT by jacknhoo (Luke 12:51; Think ye, that I am come to give peace on earth? I tell you, no; but separation.)
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To: SeekAndFind

The writer is more clueless that he thinks Toyota is.


47 posted on 11/02/2022 1:55:26 AM PDT by metmom (...fixing our eyes on Jesus, the Author and Perfecter of our faith….)
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To: SeekAndFind

Toyota is going to do very well.


48 posted on 11/02/2022 1:56:08 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: SeekAndFind
Meanwhile, technology has come a long way in that time, and companies like it Tesla prove that the future belongs to all-electric vehicles.

Why? Because you say so? Liar. Or BS artist?

49 posted on 11/02/2022 1:57:26 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: Celtic Conservative

may?


50 posted on 11/02/2022 1:57:50 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: Cobra64

OR EVs plan suck and take too long to recharge.


51 posted on 11/02/2022 2:01:47 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: Cobra64

I retired from a good job with a Tier One supplier of high tech quality control technology to GM/Ford/Chrysler in 2009. Glad I got out before all this “wokery” infected the industry. From a superannuated insider’s viewpoint, and one who had great loyalty to the American carmakers, I have to shed a tear for them, because the pure-EV strategy they are following will kill them. Toyota will be left standing.


52 posted on 11/02/2022 2:04:41 AM PDT by Chad C. Mulligan (CNN)
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To: Chad C. Mulligan

I agree. My Mother bought one of the first year Priuses(without consulting me) and it was an amazing machine for her. I could barely fit in thing so it wasn’t my cup of tea. Hybrid is the way to go.


53 posted on 11/02/2022 2:11:31 AM PDT by mad_as_he$$ (This space is not for rent.)
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To: Chad C. Mulligan

Oh and extra credit for the use of “superannuated”. ;-)


54 posted on 11/02/2022 2:12:38 AM PDT by mad_as_he$$ (This space is not for rent.)
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To: Dr. Sivana

The Avalon is being replaced with the Crown in the lineup. Avalons are great cars, my MIL has one, but the name never really caught on I don’t think.

The Crown is mildly intriguing.


55 posted on 11/02/2022 2:17:19 AM PDT by FreedomPoster (Islam delenda est)
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To: mad_as_he$$
My wife talked me into getting a Tucson hybrid for her, we ordered it last fall and got it in March. I must say, I've been really impressed with it so far. It's a nice and quiet ride and she averages about 36 MPG with 50-50% highway/city driving.

I don't trust full electric cars, especially up here in the North.

56 posted on 11/02/2022 2:51:06 AM PDT by SirFishalot
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To: SeekAndFind

Markets that require government mandates aren’t markets.


57 posted on 11/02/2022 3:09:19 AM PDT by TalBlack (We have a Christian duty and a patriotic duty. God help us.)
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To: SeekAndFind

Hybrid is a far saner strategy than golf carts


58 posted on 11/02/2022 3:19:12 AM PDT by HamiltonJay
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To: SeekAndFind

What a concept. Always have a backup plan.


59 posted on 11/02/2022 3:21:20 AM PDT by McGruff (Don't underestimate Joe's ability to f*** things up - Barack Obama)
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Comment #60 Removed by Moderator


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