Posted on 05/25/2022 7:00:20 PM PDT by Trillian
A 'uterus-shaped' cereal has been launched with the goal of putting conversations about periods on the table.
Feminine care brand Intimina developed its raspberry-flavoured 'Period Crunch' to encourage families to discuss menstruation more openly at breakfast.
Despite being marketed as womb-shaped, the cereal actually resembles the entire female reproductive system.
The wheat-based cereal — a PR stunt which won't actually ever go on sale — is dyed red to mimic the colour of blood.
Intimina claims conversations about periods are not 'truly normalised' and it wanted to 'make a statement' about the issue.
Although it won't ever be stuck on supermarket shelves, people can get a free box by contacting the Swedish company.
A survey of more than 2,000 people by the company found 48 per cent of girls and women are too embarrassed to talk about their period.
Previous research has shown stigma around the time in the month can cause boys to mock girls at school, while nearly half of women say they have been 'period-shamed'.
The cereal campaign comes after Spain last week became the first European country to propose paid, unlimited menstrual leave for women in pain.
Intimina's Danela Zagar said: 'Periods are normal and talking about periods should be normal.
'But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones.
'There's no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal.
'And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter.'
Period Crunch's box is illustrated with a diagram of the female reproductive system to help educate children.
(Excerpt) Read more at dailymail.co.uk ...
Mmm, fallopian frosted flakes!
/sarc>
CC
The best part of these stories are the comments!
Yuck !!!
yet another reason men want nothing to do with the current batch of wimmin today
They’re greaaaaat!
I look forward to Nocturnal Emission Smacks and the fun breakfast conversations we will have. It doesn’t need any raspberry color, either. It goes best with whole cream on it.
These liberals are insane. We need to return to the modest Victorian times when a glimpse of a woman’s ankle was scandalous.
Nuh uh! This is satire.
This comment there at DM nails it:
“Looking forward to a chocolate cereal to normalise conversations about Colitis and colostomies. The world is getting pretty sick in the head these days.”
That is a good one.
Why?
Perhaps they can have the milk dispenser be a vibrating phallic shaped applicator
Is it that time of the morning?
Really? These people have no shame, no sense of decency.
Please pass the clots.
This disgusting crap is what helps to poison the culture and create and enable mentally imbalanced people like Salvador Ramos.
This crap.
Not guns.
With a picture of Amber Heard on the box?
CC
“discuss menstruation more openly at breakfast”
Don’t we already have ketchup and eggs for that?
Like eating blood clots.
so much of corporate WOKE-NESS is a result of preferential financial treatment of companies who indulge in the ESG madness. it needs to be investigated further. some examples:
26 May: MSN/The Street: SEC Plans Crackdown on ‘Greenwashing’ ESG Funds
by Ellen Chang
ESG funds are investment mutual funds or exchange-traded funds (ETFs) that include companies that claim to achieve goals for lowering climate change, decreased carbon emissions, more corporate governance and ***SOCIAL JUSTICE***.
The amount of capital to ESG funds has increased.
https://www.msn.com/en-us/money/topstocks/sec-plans-crackdown-on-greenwashing-esg-funds/ar-AAXJBkM?ocid=BingNewsSearch
25 Jan: IR Mag: IPOs that don’t meet ESG standards can expect a discount, says consultant
Companies planning to list need to implement a robust ESG strategy or they will receive a discount on their valuation, according to one of Europe’s top IPO consultants.
The proportion of assets managed under sustainable criteria is growing quickly and pre-IPO companies that do not meet ESG standards risk being locked out of that capital, says Martin Steinbach, EY IPO leader for EMEIA (pictured)...
https://www.irmagazine.com/sell-side/ipos-dont-meet-esg-standards-can-expect-discount-says-consultant
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