Posted on 05/25/2022 7:00:20 PM PDT by Trillian
A 'uterus-shaped' cereal has been launched with the goal of putting conversations about periods on the table.
Feminine care brand Intimina developed its raspberry-flavoured 'Period Crunch' to encourage families to discuss menstruation more openly at breakfast.
Despite being marketed as womb-shaped, the cereal actually resembles the entire female reproductive system.
The wheat-based cereal — a PR stunt which won't actually ever go on sale — is dyed red to mimic the colour of blood.
Intimina claims conversations about periods are not 'truly normalised' and it wanted to 'make a statement' about the issue.
Although it won't ever be stuck on supermarket shelves, people can get a free box by contacting the Swedish company.
A survey of more than 2,000 people by the company found 48 per cent of girls and women are too embarrassed to talk about their period.
Previous research has shown stigma around the time in the month can cause boys to mock girls at school, while nearly half of women say they have been 'period-shamed'.
The cereal campaign comes after Spain last week became the first European country to propose paid, unlimited menstrual leave for women in pain.
Intimina's Danela Zagar said: 'Periods are normal and talking about periods should be normal.
'But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones.
'There's no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal.
'And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter.'
Period Crunch's box is illustrated with a diagram of the female reproductive system to help educate children.
(Excerpt) Read more at dailymail.co.uk ...
Does it also turn the milk red?
WTF!!!!
What about uterus shaped mac and cheese? Or uterus shaped mini pretzels, jus long as they’re not sourdough.
Change the box, and you have “Texas Longhorn Crunch Cereal”.
Just no
I’ll stick with Cocoa Puffs and the chocolate color and flavor, thank you.
Tuna flavored??
Hahahahahahaha
That is beyond disgusting.
And in my case, conversation about anything just is not happening at the breakfast table.
I need an hour just to wake up and be able to think coherently.
Imagine when they come out with poop emoji shaped Cocoa Puffs.
Hook em....uh, something...
Why?
I guess the verboten breakfast subject of male organ size is next on deck for a breakfast cereal campaign!
“Normalize” = Traumatize
I think the obvious choice would be instead of Kix it’s now Dix.
Some of y’all are pretty funny.
But you don’t want to hear the joke I just thought of. No, you don’t.
Way to reinforce women as being the "weaker sex."
I sure am glad I didn’t have a mouthful of coffee when I read your post!
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