Posted on 05/19/2022 2:01:03 PM PDT by nickcarraway
Robert Downey Jr. is channeling his Iron Man character Tony Stark with his latest philanthropic venture aimed to help save our planet. Downey Jr. just announced that he is investing in Motif Foodworks – a food tech company working to improve sustainability in the food system. Through his investment firm FootPrint Coalition Venture (FPCV), the actor will help propel Motif into the forefront of the alternative protein industry.
Motif Foodworks developed a heme-binding myoglobin protein called HEMAMI. The company’s proprietary method expertly replicates the texture, aroma, and taste of traditional animal meat using exclusively plant-based ingredients. The food tech company's mission lies in developing a plant-based meat alternative that will appeal to all consumers, eventually helping promote an inclusive sustainable food system.
The Boston-based company is behind APPEXTEX – a proprietary technology that copies the texture and taste of traditional animal products. This technology creates an innovative meat alternative that intends to appeal to meat-eaters worldwide. The heme, which is most notably used in Impossible Foods products, provides a “bleeding” plant-based meat that mirrors traditional meat products.
“If plant-based foods are going to make a real impact on sustainability, we need an approach that’s both delicious and nutritious,” Downey Jr. said in a statement. “By focusing on both better tasting and healthier options, Motif is not only making a difference in products today but reimagining the future of tomorrow’s plant-based foods.”
Motif Breaks Into the Alternative Protein Market Downey Jr.’s recent investment follows Motif's successful Series B funding round last year. The company secured a $226 million investment package, which would be allocated towards improving its signature technologies and expanding its distribution capabilities. The company currently has plans to debut three plant-based meat products to foodservice providers, retailers, and distributors across the United States.
“Whether on the store shelf or a menu, we’re focused on making our customer’s plant-based foods so desirable that people actually crave them,” Motif FoodWorks CEO Jonathan McIntyre said in a statement. “We couldn’t be more excited to have Robert [Downey Jr.] and FootPrint Coalition on board as an investor and a partner in our work to grow the category.”
The three products include the Motif MoBeef Plant-Based Burger Patties, Motif MoBeef Plant-Based Ground, and Motif MoPork. The burgers will be the only product available until later this year when the company is set to release the grounds and pork selections. Motif also revealed that it plans to release its Motif MoChicken next year, entering the rapidly expanding plant-based chicken sector.
Motif will unveil these innovative plant-based products with the help of Chef Chloe Coscarelli at the Flavor Foray’s Championship BBQ and Cook-Off at the National Restaurant Association Show in Chicago. Coscarelli will cook with the Motif meat products during the competition on May 22.
“With our Motif MoBeef, Motif MoPork, and Motif MoChicken options, chefs, retailers, and distributors can offer the absolute best plant-based experience, with umami, mouthwatering flavor, and a meaty bite that consumers have been asking for from products in the category,” McIntyre said.
Robert Downey Jr.’s Vegan Investments
Downey Jr. is betting big on the plant-based world. Other than Motif, the major celebrity invested in a vegan cheese company that makes dairy-identical cheese using soybeans. Nobell Foods secured $75 million dollars with the help of FPCV, putting the company's total valuation at $100 million. The company’s innovative product uses a proprietary technology that extracts proteins from soybeans to replicate dairy caseins to give its plant-based cheese a creamy, cheesy texture.
Earlier in 2021, Downey Jr. also invested in a vegan bacon company MyForest Foods (previously known as Atlast Food). The $40 million dollar investment round helped MyForest Food expand its production capabilities and distribution range. The company – known for its mushroom-based bacon – plans to build the largest mycelium production facility in the United States with the help of this funding package.
I would rather starve to death than eat vegan meat...or tofu for that matter.
If it ain’t muscle, it ain’t worth the tussle.
“hundred million dollar entertainers still work for somebody”
True, a million dollars ain’t what it used to be, and even a hundred million isn’t enough to be fully independent if you want to lead a lavish lifestyle. You’ve practically got to be a billionaire now to have “FU money”.
I’m spreading the word...Hemami it is!
If it’s vegan, it’s not meat
I thought he was ‘based’. Guess not.
A stuttering Chrysler engine.
Retard
Why does he think that will save the earth ?
Cuz hes a moron.
.
Ok, get rid of meat and what will people in cattle growing areas do for a living? What about fishermen in Alaska, Canada, and Iceland? It’s not like you can make much money row cropping in northern New Mexico or the Aleutians.
And where are we going to get all the manure we need to fertilize crops?
Doesn’t Robert Downey Jr. regularly overdose on drugs? Maybe he should take the splinter out of his eye first before giving advice.
When you look at the labelling on these “plant based” products the list of ingredients and chemicals is usually several inches long. I doubt that any meat product has anything close to the number of unnatural substances in it as this vegan crap.
Oh man! Why? Vegan meat is not meat. It won’t be vegan either. They will put eggs and whey in it.
Maybe, but it killed off the T-Rex and other meat eating dinosaurs.
Well you see there is this old, demented guy in Washington who seems to produce manure by surprise....
Give me just a tenth of Robert Downey, Jr.’s money and Ill tell you going vegan can save the planet, too.
Presidential “night soil”....
He didn’t use to be a lefty like this. Hollywood just changes people, very few resist the brainwashing.
Are you sure? Did you see him when he was on the cast of SNL in the 80s?
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