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Why Robert Downey Jr. Believes Vegan Meat Can Save the Planet
The Beet ^ | May 19, 2022 | Maxwell Rabb

Posted on 05/19/2022 2:01:03 PM PDT by nickcarraway

Robert Downey Jr. is channeling his Iron Man character Tony Stark with his latest philanthropic venture aimed to help save our planet. Downey Jr. just announced that he is investing in Motif Foodworks – a food tech company working to improve sustainability in the food system. Through his investment firm FootPrint Coalition Venture (FPCV), the actor will help propel Motif into the forefront of the alternative protein industry.

Motif Foodworks developed a heme-binding myoglobin protein called HEMAMI. The company’s proprietary method expertly replicates the texture, aroma, and taste of traditional animal meat using exclusively plant-based ingredients. The food tech company's mission lies in developing a plant-based meat alternative that will appeal to all consumers, eventually helping promote an inclusive sustainable food system.

The Boston-based company is behind APPEXTEX – a proprietary technology that copies the texture and taste of traditional animal products. This technology creates an innovative meat alternative that intends to appeal to meat-eaters worldwide. The heme, which is most notably used in Impossible Foods products, provides a “bleeding” plant-based meat that mirrors traditional meat products.

“If plant-based foods are going to make a real impact on sustainability, we need an approach that’s both delicious and nutritious,” Downey Jr. said in a statement. “By focusing on both better tasting and healthier options, Motif is not only making a difference in products today but reimagining the future of tomorrow’s plant-based foods.”

Motif Breaks Into the Alternative Protein Market Downey Jr.’s recent investment follows Motif's successful Series B funding round last year. The company secured a $226 million investment package, which would be allocated towards improving its signature technologies and expanding its distribution capabilities. The company currently has plans to debut three plant-based meat products to foodservice providers, retailers, and distributors across the United States.

“Whether on the store shelf or a menu, we’re focused on making our customer’s plant-based foods so desirable that people actually crave them,” Motif FoodWorks CEO Jonathan McIntyre said in a statement. “We couldn’t be more excited to have Robert [Downey Jr.] and FootPrint Coalition on board as an investor and a partner in our work to grow the category.”

The three products include the Motif MoBeef Plant-Based Burger Patties, Motif MoBeef Plant-Based Ground, and Motif MoPork. The burgers will be the only product available until later this year when the company is set to release the grounds and pork selections. Motif also revealed that it plans to release its Motif MoChicken next year, entering the rapidly expanding plant-based chicken sector.

Motif will unveil these innovative plant-based products with the help of Chef Chloe Coscarelli at the Flavor Foray’s Championship BBQ and Cook-Off at the National Restaurant Association Show in Chicago. Coscarelli will cook with the Motif meat products during the competition on May 22.

“With our Motif MoBeef, Motif MoPork, and Motif MoChicken options, chefs, retailers, and distributors can offer the absolute best plant-based experience, with umami, mouthwatering flavor, and a meaty bite that consumers have been asking for from products in the category,” McIntyre said.

Robert Downey Jr.’s Vegan Investments

Downey Jr. is betting big on the plant-based world. Other than Motif, the major celebrity invested in a vegan cheese company that makes dairy-identical cheese using soybeans. Nobell Foods secured $75 million dollars with the help of FPCV, putting the company's total valuation at $100 million. The company’s innovative product uses a proprietary technology that extracts proteins from soybeans to replicate dairy caseins to give its plant-based cheese a creamy, cheesy texture.

Earlier in 2021, Downey Jr. also invested in a vegan bacon company MyForest Foods (previously known as Atlast Food). The $40 million dollar investment round helped MyForest Food expand its production capabilities and distribution range. The company – known for its mushroom-based bacon – plans to build the largest mycelium production facility in the United States with the help of this funding package.


TOPICS: Business/Economy; Food; TV/Movies
KEYWORDS: lol; meat; robertdowneyjr; vegan
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1 posted on 05/19/2022 2:01:03 PM PDT by nickcarraway
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To: nickcarraway

ibngfr


2 posted on 05/19/2022 2:01:56 PM PDT by BenLurkin ((The above is not a statement of fact. It is either opinion, or satire. Or both.))
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To: nickcarraway

“We can save the planet!” is the latest excuse that can be invoked for whatever new hell the leftists want to unleash on us.


3 posted on 05/19/2022 2:02:31 PM PDT by MercyFlush (☭☭☭ The Soviet Empire is right now doing a dead cat bounce. ☭☭☭)
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To: nickcarraway

4 posted on 05/19/2022 2:02:37 PM PDT by FroedrickVonFreepenstein
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To: nickcarraway

One thing I’ve noticed is that hundred million dollar entertainers still work for somebody, that would include many of our conservative radio talk show hosts.

They will spout whatever lines they are told to and when they are told to do it.


5 posted on 05/19/2022 2:03:32 PM PDT by Jonty30 (I did not shoot the burglar. I pointed a laser dot on his head and let the cats do the rest. )
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To: nickcarraway

I get all my advice from talented actors with needles hanging out of their arms.


6 posted on 05/19/2022 2:03:42 PM PDT by Travis McGee (EnemiesForeignAndDomestic.com)
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To: nickcarraway
Oh well.

Not going to eat your overly processed junk food but it is nice you have something to believe in. Even if it is a stupid something.

7 posted on 05/19/2022 2:04:56 PM PDT by Harmless Teddy Bear (It is better to light a single flame thrower then curse the darkness. A bunch of them is better yet)
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To: nickcarraway

Well, it’s his money. and some hedgies I assume. Don’t think i’ll be standing in line, but what’s the harm.


8 posted on 05/19/2022 2:07:02 PM PDT by hinckley buzzard ( Resist the narrative.)
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To: nickcarraway

hemami would be a good name for that freak pregnant man emoji...


9 posted on 05/19/2022 2:07:17 PM PDT by heavy metal (smiling improves your face value and makes people wonder what the hell you're up to... 😁)
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To: nickcarraway

Every study ever done regarding food and health all conclude the same thing...

The more processed a food is, no matter whether it is animal or vegetable based the more unhealthy it is for you.

These meatless “meats” are some of the most highly processed foods you can find. Folks buying into the idea that they are a healthy option just makes me laugh.


10 posted on 05/19/2022 2:07:31 PM PDT by HamiltonJay
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To: nickcarraway

Kinda makes you wonder why the Romans FORBID Actors from Voting or participating in government


11 posted on 05/19/2022 2:08:29 PM PDT by eyeamok (founded in cynicism, wrapped in sarcasm)
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To: nickcarraway
Doesn’t need saving, asshole. And it’s not our planet, it’s mine.

1-C1-EC1-E0-9-DD1-4949-BBFC-B7-BBC98-BE31-E

12 posted on 05/19/2022 2:09:13 PM PDT by Born in 1950 (Anti left, nothing else.)
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To: nickcarraway

It’s not meat. It’s not food.


13 posted on 05/19/2022 2:09:28 PM PDT by Trumpisourlastchance
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To: nickcarraway

Is he a vegetarian/vegan? Or does he only want people beneath him to eat veggie diets?

GFY Downey


14 posted on 05/19/2022 2:11:31 PM PDT by imabadboy99
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To: nickcarraway

Shut up and act, Robert. You’re not Tony Stark.


15 posted on 05/19/2022 2:12:18 PM PDT by Drew68 (Ron DeSantis for President 2024)
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To: nickcarraway

Nope.


16 posted on 05/19/2022 2:12:22 PM PDT by metmom (...fixing our eyes on Jesus, the Author and Perfecter of our faith… )
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To: nickcarraway

If we lose a billion African, Indians and Chinese can we enjoy a steak?


17 posted on 05/19/2022 2:13:47 PM PDT by dljordan
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To: nickcarraway

Because he is clueless.


18 posted on 05/19/2022 2:14:13 PM PDT by JayGalt (For evil men to accomplish their purpose it is only necessary that good men should do nothing.”)
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To: nickcarraway
“Whether on the store shelf or a menu, we’re focused on making our customer’s plant-based foods so desirable that people actually crave them,” Motif FoodWorks CEO Jonathan McIntyre said in a statement.


19 posted on 05/19/2022 2:18:04 PM PDT by Trillian
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To: heavy metal
hemami would be a good name for that freak pregnant man emoji... 🫃🏻
20 posted on 05/19/2022 2:19:17 PM PDT by PIF (They came for me and mine ... now its your turn)
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