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Budweiser's Clydesdale Super Bowl ad will take you on emotional journey
Adweek ^ | Feb 2, 2022 | Kyle O'Brien

Posted on 02/12/2022 7:05:22 AM PST by CondoleezzaProtege

After last year marked the first Super Bowl without a Budweiser ad in 37 years, the iconic beer brand is returning with a new commercial directed by Oscar-winner Chloé Zhao and featuring its staple Clydesdale horse.

The 1-minute long commercial doesn't have any dialogue, yet it tells the emotional story about a Clydesdale that is seriously injured while jumping over a barbed-wire fence. Viewers are led to believe that the horse may never walk again, only for the Clydesdale to come back galloping in full stride as it's chased by a canine friend.

"In the home of the brave, down never means out," reads the final text on-screen as the camera pans around the speeding horse.

(Excerpt) Read more at adweek.com ...


TOPICS: Sports; TV/Movies
KEYWORDS: budweiser; chloezhao; superbowl; superbowlad; superbowlcommercial
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Director Chloe Zhao, who made films like "The Rider" and "Nomadland" set in the American west


1 posted on 02/12/2022 7:05:22 AM PST by CondoleezzaProtege
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To: CondoleezzaProtege

LOL, it won’t be taking me on any journeys...:)


2 posted on 02/12/2022 7:07:01 AM PST by rlmorel (Nothing can foster principles of freedom more effectively than the imposition of tyranny.)
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To: rlmorel

I’m surprised it doesn’t show a gender confused child from birth to transition and at the end celebrating with a beer...


3 posted on 02/12/2022 7:09:21 AM PST by shotgun
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To: CondoleezzaProtege
Won't be watching, so will have to miss the Ray Rice tribute.


4 posted on 02/12/2022 7:09:39 AM PST by BenLurkin (The above is not a statement of fact. It is either opinion, or satire. Or both.)
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To: CondoleezzaProtege

The 9 11 one was the best.


5 posted on 02/12/2022 7:11:44 AM PST by brianr10
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To: BenLurkin
Won't be watching, so will have to miss the Ray Rice tribute.

Dang, mixed singles cage match.
6 posted on 02/12/2022 7:13:48 AM PST by Dr. Sivana (“...life is very good without Facebook and that we would live very well without Facebook."-B.LeMaire)
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To: CondoleezzaProtege

I wouldn’t be surprised if “I am Jazz” and “Desmond is Amazing” were riding the horse. The Super Bowl gets worse with each passing year.


7 posted on 02/12/2022 7:15:28 AM PST by cdcdawg (Everyone who disagrees with me is a Qtard blogger!!!!)
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To: CondoleezzaProtege

Bud needs to get woke with a black Lab instead of a dotted white Dalmation.


8 posted on 02/12/2022 7:15:34 AM PST by Freedom_Is_Not_Free (America -- July 4, 1776 to November 3, 2020 -- R.I.P.)
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To: BenLurkin

You can always watch Puppy Bowl. Oh wait, that’s now hosted by dopehead/cop hater snoop dog.


9 posted on 02/12/2022 7:16:06 AM PST by FLNittany
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To: FLNittany

And Martha Stewart. What a pair. I’ll pass.


10 posted on 02/12/2022 7:19:07 AM PST by BenLurkin (The above is not a statement of fact. It is either opinion, or satire. Or both.)
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To: CondoleezzaProtege
OK, Let's take a closer look at this one:

The Fence - Represents the roadblocks and barriers, the government puts before us.

The indigenous people - Represents the conservatives within minority elements that are silenced by their liberal counterparts but are rooting for the good guys.

The dog - He is the best friend who will always be at your side.

The horse - He represents those brave Canadian truckers who have won the admiration of all for standing up to liberal authority and will not let that roadblock stop them.

DOWN NEVER MEANS OUT

11 posted on 02/12/2022 7:21:10 AM PST by Michael.SF. (Never do anything illegal, when you are doing something illegal. )
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To: rlmorel
Aye, it won't be taking me on any journeys, either.

I managed to make it to Tuesday before the mass culture forced the realization on me that it is SuperSportsBall Week.

12 posted on 02/12/2022 7:22:30 AM PST by kiryandil (China Joe and Paycheck Hunter - the Chink in America's defenses)
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To: BenLurkin

that’s the reason the ravens fired rice... he took to hits to bring down his girlfriend


13 posted on 02/12/2022 7:24:18 AM PST by teeman8r (Armageddon won't be pretty, but it's not like it's the end of the world or something )
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To: Freedom_Is_Not_Free

Budweiser is now Belgian owned.


14 posted on 02/12/2022 7:25:56 AM PST by Bookshelf
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To: CondoleezzaProtege
Budweiser is InBev, a Belgian company. One can read up on the fines they've paid for screwing with American micro-breweries supplies as well as lawsuits filed by Americans for their false advertising and claims about American beers.

https://www.thedrinksbusiness.com/2020/09/ab-inbev-sued-for-false-and-misleading-advertising/

https://topclassactions.com/category/lawsuit-settlements/lawsuit-news/anheuser-busch-inbev-class-action-lawsuit-and-settlement-news/

SEC Charges Anheuser-Busch InBev With Violating FCPA and Whistleblower Protection Laws
https://www.sec.gov/news/pressrelease/2016-196.html

InBev caught lying making Beck's domestically while claiming it was imported:
https://consumerist.com/2015/06/25/class-action-settlement-means-ab-inbev-must-refund-customers-for-faux-import-becks/

15 posted on 02/12/2022 7:26:07 AM PST by T.B. Yoits
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To: CondoleezzaProtege

Did they show the horse making Budweiser?


16 posted on 02/12/2022 7:26:29 AM PST by bigbob
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To: Michael.SF.

I think the horse jumping the barbed wire represents border crossers.

I’m sure of it.


17 posted on 02/12/2022 7:26:43 AM PST by Celerity
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To: CondoleezzaProtege

Can I donate just $19/month to help other crippled horses?


18 posted on 02/12/2022 7:27:25 AM PST by Laslo Fripp (The Sybil of Free Republic)
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To: CondoleezzaProtege

Show how they’ll make glue out of him and maybe I’ll watch


19 posted on 02/12/2022 7:33:12 AM PST by albie
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To: CondoleezzaProtege

Considering beer brings so much misery and death to innocent American families, I’ve always had a hard time relating a bud to the majestic Clydesdale.


20 posted on 02/12/2022 7:35:23 AM PST by steelwheels
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