Budweiser's Clydesdale Super Bowl ad will take you on emotional journey

Adweek ^ | Feb 2, 2022 | Kyle O'Brien

[CondoleezzaProtege]

After last year marked the first Super Bowl without a Budweiser ad in 37 years, the iconic beer brand is returning with a new commercial directed by Oscar-winner Chloé Zhao and featuring its staple Clydesdale horse.

The 1-minute long commercial doesn't have any dialogue, yet it tells the emotional story about a Clydesdale that is seriously injured while jumping over a barbed-wire fence. Viewers are led to believe that the horse may never walk again, only for the Clydesdale to come back galloping in full stride as it's chased by a canine friend.

"In the home of the brave, down never means out," reads the final text on-screen as the camera pans around the speeding horse.

[CondoleezzaProtege]

Director Chloe Zhao, who made films like "The Rider" and "Nomadland" set in the American west

[rlmorel]

LOL, it won’t be taking me on any journeys...:)

[shotgun]

I’m surprised it doesn’t show a gender confused child from birth to transition and at the end celebrating with a beer...

[BenLurkin]

Won't be watching, so will have to miss the Ray Rice tribute.

[brianr10]

The 9 11 one was the best.

[Dr. Sivana]

Won't be watching, so will have to miss the Ray Rice tribute.

Dang, mixed singles cage match.

[cdcdawg]

I wouldn’t be surprised if “I am Jazz” and “Desmond is Amazing” were riding the horse. The Super Bowl gets worse with each passing year.

[Freedom_Is_Not_Free]

Bud needs to get woke with a black Lab instead of a dotted white Dalmation.

[FLNittany]

You can always watch Puppy Bowl. Oh wait, that’s now hosted by dopehead/cop hater snoop dog.

[BenLurkin]

And Martha Stewart. What a pair. I’ll pass.

[Michael.SF.]

OK, Let's take a closer look at this one:

The Fence - Represents the roadblocks and barriers, the government puts before us.

The indigenous people - Represents the conservatives within minority elements that are silenced by their liberal counterparts but are rooting for the good guys.

The dog - He is the best friend who will always be at your side.

The horse - He represents those brave Canadian truckers who have won the admiration of all for standing up to liberal authority and will not let that roadblock stop them.

DOWN NEVER MEANS OUT

[kiryandil]

Aye, it won't be taking me on any journeys, either.

I managed to make it to Tuesday before the mass culture forced the realization on me that it is SuperSportsBall Week.

[teeman8r]

that’s the reason the ravens fired rice... he took to hits to bring down his girlfriend

[Bookshelf]

Budweiser is now Belgian owned.

[T.B. Yoits]

Budweiser is InBev, a Belgian company. One can read up on the fines they've paid for screwing with American micro-breweries supplies as well as lawsuits filed by Americans for their false advertising and claims about American beers.

https://www.thedrinksbusiness.com/2020/09/ab-inbev-sued-for-false-and-misleading-advertising/

https://topclassactions.com/category/lawsuit-settlements/lawsuit-news/anheuser-busch-inbev-class-action-lawsuit-and-settlement-news/

SEC Charges Anheuser-Busch InBev With Violating FCPA and Whistleblower Protection Laws
https://www.sec.gov/news/pressrelease/2016-196.html

InBev caught lying making Beck's domestically while claiming it was imported:
https://consumerist.com/2015/06/25/class-action-settlement-means-ab-inbev-must-refund-customers-for-faux-import-becks/

[bigbob]

Did they show the horse making Budweiser?

[Celerity]

I think the horse jumping the barbed wire represents border crossers.

I’m sure of it.

[Laslo Fripp]

Can I donate just $19/month to help other crippled horses?

[albie]

Show how they’ll make glue out of him and maybe I’ll watch

[steelwheels]

Considering beer brings so much misery and death to innocent American families, I’ve always had a hard time relating a bud to the majestic Clydesdale.