Posted on 02/06/2022 9:11:32 AM PST by mylife
ST. LOUIS — Anheuser-Busch will debut its first zero-carb beer this week. The brewery needs it to be a winner.
Bud Light Next is a pale champagne in color, fizzy like seltzer, just 80 calories, and a world of hope for A-B.
The company is counting on it to bring back younger drinkers who have flocked to seltzers and spirits, and, perhaps, lead the world’s largest brewer out of a tough decade. Revenues are flat. Market share is crumbling.
Now it’s trying again. And Anheuser-Busch is pulling out all the stops to make it work: The new beer is rolling out with an ad in the Super Bowl, America’s biggest stage.
“This is a big bet,” said Benj Steinman, president of trade publication Beer Marketer’s Insights.
It’s a moment 10 years in the making. .
There was just one hang-up. Much of what a drinker tastes in a beer is the flavor and mouthfeel of unfermentable polysaccharides — or carbs — said Matt McCarroll, director of the fermentation institute at Southern Illinois University Carbondale. Subbing them out and keeping the beer tasting like beer was a tall assignment.
Or, as Peacock said: “It’s very hard to do.”
But after 10 years and 130 prototypes, the brewers think they’ve nailed it. The result is a very, very light beer, which smells of fruit, fizzes — but not too much — and blurs the line between beer and seltzer.
Anheuser-Busch isn’t exactly handing out the formula for what’s inside — the only hint is a note on the can saying it contains “natural flavors and fruit juice for color.”
‘A risky move’But the bigger mystery is whether it will sell.
(Excerpt) Read more at stltoday.com ...
I’ll be saying “next!”
No, next!
I’ll try it. There’s a huge market for low/no carb. Mich Ultra’s the best I can do right now.
ugly azz can too.
Traditionally brewed beer just tastes better and is probably better for you. Beer is replete with vitamins such as niacin, folate, pantothenic acid, thiamin, riboflavin, and choline, flavonoids and traces of other important substances. Beer also has a significant amount of minerals like magnesium, potassium, phosphorus, and selenium among others.
just 80 calories,
Mosey on up to the bar and ask the bartender: “I’d like a beer like drink with no taste and no calories!”
I used to be a big beer drinker but have switched to seltzers, which I generally hate, because of the carbs in regular beer.
If a beer can be brewed with no carbs, I'll give it a try. I tried Michelob Ultra but not a fan. My go to these days is Truly Iced Tea seltzers (made by the same company that brews Samuel Adams beer). That's the least offensive of the seltzers.
I recently tried the "margarita" version of Truly and it was nasty beyond description.
I prefer Miller Light. It has just a smidgen more carbs than Ultra, but IMO more flavor.
No.
No.
I think the key to the success of this product is to have lots of homosexuals in their commercials, preferably interracial homosexuals, and never have a white person in the commercial unless they are the significant other of a black African American. I’m sure their beer will be a great success.
Just drink a 6 pack of Sam Adams Utopias 2017.
Game over...
yessir, I see great things for them..
XD
I imagine their marketing department is all over this already.
They need to kick up the alcohol content...
O dear! :)
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