Posted on 01/03/2022 12:04:51 PM PST by mylife
Chipotle Mexican Grill is kicking off 2022 with a new menu item: meatless chorizo.
Plant-based chorizo is the company’s first new meatless protein option since it added tofu-based sofritas in 2014.
Starting Monday, customers nationwide can add the option for a limited time. The plant-based chorizo is made with pea protein, chipotle peppers, tomato paste, garlic, Spanish smoked paprika and olive oil.
The option is certified vegan and contains 16 grams of protein per serving. Chipotle tested plant-based chorizo in Denver and Indianapolis in August.
Under CEO Brian Niccol, who previously led Yum Brands’ Taco Bell, the company has accelerated adding new menu items through a process called “stage-gate testing.” The chain has been strategic with new releases, making many of them limited-time options to drive customer traffic to its restaurants and to keep the menu from becoming bloated.
The burrito chain hasn’t had the best luck with chorizo so far. It began offering the food item in 2016 but pulled it in favor of queso, saying at the time that chorizo only accounted for 3% of protein sales. It relaunched the meat as a limited-time offer in late 2018.
But Chipotle said the plant-based chorizo earned strong reviews from customers during its testing. It is being promoted as an addition to the Whole30 meal option, vegan and vegetarian bowls, which target consumers who adhere to certain diets. The lifestyle bowls are only available to order through the company app and website.
Agreed.
Fresh cabrito is one of my favourites. I have had some that was on he hoof in the morning, and on the plate that evening.
Oh heck yes, scrapple and eggs in the PA is good stuff fried on two sides. People down on haggis but made right it’s breakfast food par excellence. Glasgow after a hard night of scotch and pints getting pissed. A full Scottish breakfast is not complete without haggis, black pudding and dense rib sticking soda bread.
Tarpley Texas about an hour west of San Antonio has a road side shack that does cabrito burgers worth the drive over. So good that episode one stop one of diners drives ins and dives nearly 20 years ago was the first episode. They blew up after DDD showed up but still a locals spot. I hunt in Kerrville near by and stop every season.
I only have a limited time to see this in their stores and choose not to eat it...
I wont be seeking it out.
You have to know that restaurants are already using fake meat and not telling people about it.
88% baby!
https://www.huffpost.com/entry/taco-bell-beef-meat-lawsuit-ads_n_815303
They were sued with a group saying 35% they responded with F you it’s 88% ha would you except Taco Bell which is only eaten at 4 am after hard drinking to be anything else.
It’s like transgenderism, our betters telling us what is popular.
when they do tell, they charge MORE!! Bahh!!
sick little monkeys!
Good to know! I am from the Hill Country, and I still make regular pilgrimages to my old Stomping Grounds in San Antonio and Kerrville.
I was in Tarpley a few months ago during one of my regular trips to the Hill Country, so I’ll have to ask some locals the next time I am down there.
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