Posted on 01/03/2022 12:04:51 PM PST by mylife
Chipotle Mexican Grill is kicking off 2022 with a new menu item: meatless chorizo.
Plant-based chorizo is the company’s first new meatless protein option since it added tofu-based sofritas in 2014.
Starting Monday, customers nationwide can add the option for a limited time. The plant-based chorizo is made with pea protein, chipotle peppers, tomato paste, garlic, Spanish smoked paprika and olive oil.
The option is certified vegan and contains 16 grams of protein per serving. Chipotle tested plant-based chorizo in Denver and Indianapolis in August.
Under CEO Brian Niccol, who previously led Yum Brands’ Taco Bell, the company has accelerated adding new menu items through a process called “stage-gate testing.” The chain has been strategic with new releases, making many of them limited-time options to drive customer traffic to its restaurants and to keep the menu from becoming bloated.
The burrito chain hasn’t had the best luck with chorizo so far. It began offering the food item in 2016 but pulled it in favor of queso, saying at the time that chorizo only accounted for 3% of protein sales. It relaunched the meat as a limited-time offer in late 2018.
But Chipotle said the plant-based chorizo earned strong reviews from customers during its testing. It is being promoted as an addition to the Whole30 meal option, vegan and vegetarian bowls, which target consumers who adhere to certain diets. The lifestyle bowls are only available to order through the company app and website.
CMG -58.69 (-3.36%)
I can no longer get real fresh ground Chorizo :(
I know a lot of Mexicans. None of them are Vegans.
Probabaly has spike proteins in it courtesy of Bill Gates.
What? Dude. I’m in small town backwoods North Dakota. Even I can get Chorizo.
I thought their whole menu was ‘meatless’..........................
Make your own!
First, buy a horse......................
Doubtful many Mexicans eat at Chipotle.
LOL! I have a Mexican co-worker, (now a US Citizen) and I dare not even mention Taco Bell, Qdoba, Chipotle in his presence. His rant starts in English, breaks into Spanglish, the full on Spanish. I’ve learned a lot of Spanish swear words from his rants. Great guy though.
Well, they always have rats.
Oh, you want authentic Chipotle Chorizo flavor!...........
We just got a new Chipotle here during the summer. I can’t believe the cars are lined up around the building for the drive thru...............
OMG the chorizo burrito here must 1.5 lb maybe 2, so damn good!
https://www.yelp.com/biz/carniceria-y-taqueria-oviedos-greenville-2
The second ingredient in real chorizo from Mexico is oats or cereal grains. The first ingredient is pork lymph nodes & salivary glands, then oats. I’m looking at a tube of it from my freezer right now has big on the side hecho en Mexico its authentic as you can get bought from the little Mexican grocery down the road where you have to speak Spanish to check out or order from the meat counter as not a single person in the building speaks English.
I don’t think I could be paid to eat there.
Neither do I
When one opened here, I walked in, saw what they offered and never went back
Tried chorizo once elsewhere, but just not to my liking
Chipotle, like Taco Bell, is not for Mexicans; it is for gringos who want to eat something that claims to emulate Mexican cuisine. (One sees the same emulation in Olive Garden for Italian cuisine, and Panda Express for Chinese cuisine.)
meatless chorizo = less chance for foodborne illness?
Funny thing is, the avenue it’s on is only 2 miles long, if that and there are already 6 Mexican/SouthWestern restaurants on it already!.................
that grocery crap in a tube is crap!!
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