Posted on 12/15/2021 5:54:15 PM PST by Impala64ssa
Iconic American car manufacture Chevrolet has premiered a heartfelt holiday spot centered around love, redemption and restoration.
Based on true events, ‘Holiday Ride’ opens with some downbeat guitar chords as we see an older man try to get into the Christmas spirit by hanging up a wreath on the door of his garage. Inside rests a 1966 Chevy Impala, and as the main character sits in the front seat he is flooded with memories of his late wife.
Noticing that her dad is feeling reflective, his daughter speaks to local mechanics to see if they are able to restore the classic car. They secretly get to work on the project, and when the father is presented with the gleaming restored car he notes that it is the “best Christmas gift I could ever have.”
The four-minute-long film was devised by creative agency Commonwealth//McCann and worked on by three Academy Award winners: Tom Hooper, a famed director whose work includes The King’s Speech and The Danish Girl; composer Rachel Portman OBE; and cinematographer Claudio Miranda.
The campaign will be supported by social media activations and will be broadcast nationally from this week.
Nice!
Saw this Chevy at a museum in Fayetteville, TX last weekend.
http://fayettevilletxmuseum.org/uploads/3/5/3/9/35396699/5467563_orig.jpg
That was beautiful
My Dad had a ‘64 Chevy Biscayne, fire engine red.
Why ? Because that doesn’t make for a good movie story line. Perhaps he couldn’t get his life together after the loss of his one true love. Imagination trumps reality every time.
Surprising they didn’t convert it to an Electric Vehicle during the restoration, but left it fossil fuel powered.
Nice ad. No PC, no hate. Shows bit of what has been lost.
Hi to your pops.
Fixed it for them.
If it is the commercial I think it is, it is very well done.
The PD in the town of Ramapo in NY where I grew used used Biscaynes in 1964, with 409’s. The local street rodders grabbed them up when they were auctioned off. They ended up being raced at Pine Plains, Englishtown, Atco, etc. I doubt if any of them are around anymore.
Beautiful ad. Thank you.
I’ve seen the commercial several times the past couple of days.
It’s a great commercial.
Reminded me of my ‘64 Impala convertible that I still miss.
...Haven’t seen a new Budweiser ad this year.
Same ad they used LAST year. The girl still does that phony whistle.
Didn’t watch the ad. Did they, “upgrade” the Impala to Electric/Hybrid?
Dayum.
Okay, who put the pods in Chevrolet’s cellar?!
Note to Chevy: If you still made cars as fine as the one in your excellent ad, we’d be buying Chevys.
4 door? Yuk.
Must have killed them to dirty up the restored car for the opening barn shots..
I owned a ‘66 Caprice with the 396/425 horse motor. Big cam, solid lifters, but the exterior looked civilian with full hub caps and whitewalls.
The big GM mills didn’t like winding tight. The 425 blew just a year after I got it.
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