Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. |  |
Posted on 12/15/2021 10:57:03 AM PST by mylife
Kraft is using its cream cheese shortage as a marketing opportunity.
For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can't bake cheesecakes because they can't find cream cheese can get another baked good on Kraft's dime.
Here's how it works: People interested in the offer can visit a special website set up by Kraft. On December 17 and 18, up to 18,000 of them will be able to nab the right to get reimbursement for a holiday treat. They'll be able to submit receipts to the company a few weeks later.
For Kraft, the campaign is a way to soften the blow of empty cream cheese shelves -- and keep customers thinking about Philadelphia cream cheese, without souring on the brand.
Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. A spike in cream cheese demand during the pandemic has made it difficult to keep shelves stocked, Kraft said.
Last year, with more people baking and eating at home, demand for cream cheese jumped about 18% compared to 2019. It's stayed at that high level in 2021, according to Kraft. Meanwhile, restaurants are also ordering more of the product.
(Excerpt) Read more at msn.com ...
Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. | |
That’s the gist of it.
I’m in the DC area and started to notice the shortage here about a week ago.
I like the soft kind, not the hard ones..............
Kraft Philadelphia 8 oz block = $1.98
Walmart Great Value 8 oz block = 84 cents
Savings for the Great Value brand at 4 blocks per recipe = $4.56
Save even more making your own yogurt. Drain it and you’ve got Greek yogurt which can be substituted for the cream cheese.
I used to make it every year, and take it to my friend's as they had lots of company for Christmas. I found a recipe for New York Style Cheesecake years ago that requires a pint of sour cream, 3 packages of cream cheese, juice of half a lemon, 6 eggs separated, etc. You beat the egg whites at the end, and fold them in. It's what gives the cheese cake its height and smoothness. You have to bake it in the oven for an hour, turn the oven off, and leave it for an hour, then put it in your fridge overnight before you serve it. Never had a complaint. I like my cheese cake with caramel sauce.
I tend to think of it as a ‘summer’ desert..................
Maybe because I live in Florida, I tend to see cheesecake as a summer dessert..............
And yogurt is easier to mix.
I like Walmart's whipped cream cheese in the large tub. They had none for a long time. Ended up buying a different brand in the meantime, but fortunately, they've had it lately. They were out of Land-o-Lakes whipped butter in the tub for a while too.
Yep, they create a fake shortage and get recipe ideas to publish.
Just like Hershey suddenly has a chocolate shortage and price hike right before Easter every year.
I bought one of those from Walmart, but all they had was the small size. Found that B.J.'s Wholesale Club has Cheesecake Factory in the large size for about the same price.
You may be right. Blinded by all that sunshine. I can eat cheesecake all year round, but I don't make it anymore because it's just me, so I buy Cheesecake Factory's cheesecakes. They satisfy my craving.
I’m making plain and pumpkin.
They did the same thing with toilet paper and lysol wipes last year.
I see they are fooling around w/ their fame....
How bad could that be?
Strawberry Rhubarb is amazing.
When Trump was president we had plenty. LET’S GO BRANDON.
I was at Weis Market this morning, and they were re-stocking the Philly Cream Cheese cooler shelves.
You’re gonna make me google it, aren’t you?
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