Posted on 12/15/2021 10:57:03 AM PST by mylife
Kraft is using its cream cheese shortage as a marketing opportunity.
For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can't bake cheesecakes because they can't find cream cheese can get another baked good on Kraft's dime.
Here's how it works: People interested in the offer can visit a special website set up by Kraft. On December 17 and 18, up to 18,000 of them will be able to nab the right to get reimbursement for a holiday treat. They'll be able to submit receipts to the company a few weeks later.
For Kraft, the campaign is a way to soften the blow of empty cream cheese shelves -- and keep customers thinking about Philadelphia cream cheese, without souring on the brand.
Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. A spike in cream cheese demand during the pandemic has made it difficult to keep shelves stocked, Kraft said.
Last year, with more people baking and eating at home, demand for cream cheese jumped about 18% compared to 2019. It's stayed at that high level in 2021, according to Kraft. Meanwhile, restaurants are also ordering more of the product.
(Excerpt) Read more at msn.com ...
I don’t need a Kraft product and I don’t need any amount of money from this over charging multinational bribing company. I can take care of my own without blood money.
Sounds like a phishing scheme 😂
Our stores have PLENTY of cream cheese in stock.
nationwide
Agreed.
yup, easy peasy.
My grocery store had plenty of cream cheese when I was there late last week.
I wonder if this is a regional thing?
they say its nationwide.
cheesecake is good all year round
I haven’t noticed any shortages either, but this is the sort of announcement someone might make if the object were to create them.
Far better if they are homemade...
Can I use the $20 to buy myself some cheese cake?
This is my go-to brand: (It helps that one of their major dairy suppliers is just down the road)
A cream cheese shortage now. I always wondered what life in the USSR was like. Now we get to all find out.
Not true. I tried to make a cheesecake with Aldi store brand. It never softened. Even after some microwaving it still had the texture of a rubber eraser. Tasted OK, but no go for mixing
If the Democrats get their agenda passed you’ll discover what life’s like in Venezuela.
Me.
That was the plan from the start.
The demand for cream cheese will go up and they’ll be able to charge more!
Walmart carries a Cheesecake Factory in the bakery freezer with the ice cream cakes. About $15, but worth every bite.
I haven’t seen a shortage of cream cheese at our local stores. Is this nationwide or just specific to parts of the country?
I’m in the northeast and I haven’t seen any cream cheese shortage. It’s gone way up in price, but there’s plenty of it. I make cream cheese sugar cookies.
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