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Kraft will pay you $20 not to make cheesecake for Christmas
cnn ^

Posted on 12/15/2021 10:57:03 AM PST by mylife

Kraft is using its cream cheese shortage as a marketing opportunity.

For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can't bake cheesecakes because they can't find cream cheese can get another baked good on Kraft's dime.

Here's how it works: People interested in the offer can visit a special website set up by Kraft. On December 17 and 18, up to 18,000 of them will be able to nab the right to get reimbursement for a holiday treat. They'll be able to submit receipts to the company a few weeks later.

For Kraft, the campaign is a way to soften the blow of empty cream cheese shelves -- and keep customers thinking about Philadelphia cream cheese, without souring on the brand.

Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. A spike in cream cheese demand during the pandemic has made it difficult to keep shelves stocked, Kraft said.

Last year, with more people baking and eating at home, demand for cream cheese jumped about 18% compared to 2019. It's stayed at that high level in 2021, according to Kraft. Meanwhile, restaurants are also ordering more of the product.

(Excerpt) Read more at msn.com ...


TOPICS: Business/Economy; Chit/Chat; Food; Miscellaneous
KEYWORDS: cheesecake; clintonnonnews; cnn; kraft
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To: mylife

I don’t need a Kraft product and I don’t need any amount of money from this over charging multinational bribing company. I can take care of my own without blood money.


21 posted on 12/15/2021 11:10:19 AM PST by Pilated
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To: MercyFlush

Sounds like a phishing scheme 😂

Our stores have PLENTY of cream cheese in stock.


22 posted on 12/15/2021 11:10:41 AM PST by Jane Long (What we were told was a “conspiracy theory” in 2020 is now fact. 🙏🏻 Ps 33:12 )
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To: CatOwner

nationwide


23 posted on 12/15/2021 11:11:49 AM PST by mylife (Christmas is cancelled, all the reindeer have Covid and a red nose, Donner and Prancer and Vaxxen)
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To: peggybac

Agreed.


24 posted on 12/15/2021 11:13:08 AM PST by mylife (Christmas is cancelled, all the reindeer have Covid and a red nose, Donner and Prancer and Vaxxen)
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25 posted on 12/15/2021 11:13:43 AM PST by JonPreston (Q: Never have so many, been so wrong, so often)
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To: Jamestown1630

yup, easy peasy.


26 posted on 12/15/2021 11:14:04 AM PST by mylife (Christmas is cancelled, all the reindeer have Covid and a red nose, Donner and Prancer and Vaxxen)
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To: mylife

My grocery store had plenty of cream cheese when I was there late last week.

I wonder if this is a regional thing?


27 posted on 12/15/2021 11:15:34 AM PST by Allegra
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To: Allegra

they say its nationwide.


28 posted on 12/15/2021 11:16:30 AM PST by mylife (Christmas is cancelled, all the reindeer have Covid and a red nose, Donner and Prancer and Vaxxen)
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To: Red Badger

cheesecake is good all year round


29 posted on 12/15/2021 11:18:12 AM PST by from occupied ga (Your government is your most dangerous enemy - EVs a solution for which there is no problem)
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To: Allegra

I haven’t noticed any shortages either, but this is the sort of announcement someone might make if the object were to create them.


30 posted on 12/15/2021 11:18:20 AM PST by Billthedrill
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To: Red Badger
You're absolutely right! It's Pfeffernusse all the way!

Far better if they are homemade...


31 posted on 12/15/2021 11:18:31 AM PST by ProtectOurFreedom (“…in any great disaster, there's a Harvard man in the middle of it.” ~ Thomas Sowell)
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To: mylife

Can I use the $20 to buy myself some cheese cake?


32 posted on 12/15/2021 11:20:38 AM PST by rllngrk33 (It seems the soap box and ballot box have failed, it might be time for the bullet box.)
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To: mylife
What dopes! Perfect opportunity for competitors to step in and take away Kraft's market share.

This is my go-to brand: (It helps that one of their major dairy suppliers is just down the road)


33 posted on 12/15/2021 11:20:59 AM PST by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
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To: mylife

A cream cheese shortage now. I always wondered what life in the USSR was like. Now we get to all find out.


34 posted on 12/15/2021 11:22:32 AM PST by DesertRhino (Dogs are called man's best friend. Moslems hate dogs. Add it up....)
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To: peggybac
The generic or store brand is just fine, and a lot cheaper.

Not true. I tried to make a cheesecake with Aldi store brand. It never softened. Even after some microwaving it still had the texture of a rubber eraser. Tasted OK, but no go for mixing

35 posted on 12/15/2021 11:23:01 AM PST by from occupied ga (Your government is your most dangerous enemy - EVs a solution for which there is no problem)
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To: DesertRhino

If the Democrats get their agenda passed you’ll discover what life’s like in Venezuela.


36 posted on 12/15/2021 11:24:28 AM PST by from occupied ga (Your government is your most dangerous enemy - EVs a solution for which there is no problem)
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To: Red Badger

Me.


37 posted on 12/15/2021 11:26:26 AM PST by Raebie
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To: MercyFlush

That was the plan from the start.
The demand for cream cheese will go up and they’ll be able to charge more!


38 posted on 12/15/2021 11:27:44 AM PST by Little Ray (Civilization runs on a narrow margin. What sustains it is not magic, but hard work. )
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To: TonyM

Walmart carries a Cheesecake Factory in the bakery freezer with the ice cream cakes. About $15, but worth every bite.


39 posted on 12/15/2021 11:28:16 AM PST by pnut22
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To: CatOwner

I haven’t seen a shortage of cream cheese at our local stores. Is this nationwide or just specific to parts of the country?

I’m in the northeast and I haven’t seen any cream cheese shortage. It’s gone way up in price, but there’s plenty of it. I make cream cheese sugar cookies.


40 posted on 12/15/2021 11:29:09 AM PST by lucky american (Progressives are attac Iking our rights and y'all will sit there and take it.)
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