Posted on 11/30/2021 7:56:07 AM PST by mylife
We’ve been keeping track of plant-based meat alternatives for a while now. This year, vegan chicken offerings have sprung up big time, and overall, the momentum has felt strong. But now, the Financial Times reports that sales of plant-based meat are starting to fall. This might come as a surprise given the wild amount of choices at grocery stores these days, but it turns out that variety might actually be part of the problem.
A data group called SPINS found that in the four weeks prior to October 3, sales of vegan meat substitutes dropped 1.8% as compared to 2020. There are several likely reasons for this (it’s been a complicated year, everyone). Not only have dining restrictions lifted in many areas, meaning a dip in grocery sales, but supply chain issues have also caused some store shelves to go empty for periods of time.
Maple Leaf Foods, a Canadian company that owns a plant-based protein brand called Green Leaf, along with Beyond Meat, logged weak sales over the past few weeks too. Maple Leaf CEO Michael McCain told analysts earlier this month, “In the past six months, unexpectedly, there has been a rapid deceleration in the category growth rates of plant-based protein.”
(Excerpt) Read more at yahoo.com ...
Like wooden dildos?
After constant ads night after podium pounding night, I tried the Burger King plant based burger. It sucked big time. I’ve never visited a BK since.
It was actually a vegetarian who said to me: “if you have to buy products that try hard to pretend they are meat, then its clear you should just eat meat.”
Amen
“rapid deceleration in the category growth rates of plant-based protein.”
Tasted like crap, he means.
Someone here called it bioengineered slop, or something like that, which I think is a perfect description.
I was over at my vegan next door neighbors house and she wanted me to try a new soy-(hot)dog, swearing it tasted like the real thing.
It was crystal clear to me she hadn’t had a real hotdog in 20+ years. How she was compairing I had no idea, nor did she. I was polite, and lied through my teeth. “That’s interesting.” I eventually made it home and cracked a beer to get the horrid flavor out of my mouth.
Soy-dogs, hard pass.
Rebranding “veggie burgers” as ‘Beyond Meat’ or some other nonsense reeks of investor fraud. They’ve known for decades what number of people would tolerate them but insisted it was going to be the ‘next best thing’.
Not even with chili, cheese and onions. :(
The curiosity purchases are coming to an end. They will continue to decline, especially at higher prices than meat.
At the worst of the shutdown and most of the local Kroger store’s shelves were empty of food, the freezers where the chicken nuggets and such were empty except for the plant-based meat products. Even with nothing else to buy, no one was buying them ...
Agreed.
Maybe it DOESN’T taste like chicken….
Some things even ketchup can’t fix.
Or chili, cheese and onions like mylife said.
Or hot sauce.
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