Posted on 09/24/2021 8:46:31 AM PDT by SunkenCiv
Facebook this week dispatched its high-level executives to ask customers to hang in there. They weren’t, of course, visiting to discuss the Wall Street Journal’s recent exposé of the company’s unsavory practices. But instead, Facebook VPs, including Simon Whitcombe and Graham Mudd, spoke to advertisers about Apple’s anti-tracking initiative, the one thing wreaking immediate harm on the company’s ad effectiveness and its bottom line...
Apple is indeed doing more damage to Facebook than any of its rolling series of scandals so far. The changes Apple made in iOS 14.5 — asking people if they wanted to opt-out of apps tracking them across the web — is causing tumult for advertisers who rely on Facebook to sustain their businesses. Performance marketers, i.e., those who want you to buy immediately after clicking, are particularly struggling. The masses, they believe, have opted out of letting Facebook track off of Facebook, so they can’t be sure if people are buying their products after seeing their ads. Facebook expects them to spend less money as a result...
Apple’s iOS changes may lead to irreparable harm to Facebook’s ad business. This moment has demonstrated to Paul and his fellow performance buyers that relying on one channel (albeit a very effective one) is risky. So they’re looking to diversify their ad spend. Paul said he’s moved his ad budget elsewhere, including “Snapchat and TikTok, but also silent killers like email.” On Twitter, Facebook marketers discussing Apple’s changes almost unanimously agreed they needed to follow suit...
People are opting out of Facebook’s tracking for a reason: they no longer trust the company with their data after years of evidence they should not.
(Excerpt) Read more at cnbc.com ...
Never had it.
If that’s the only way to reach a company, they don’t get reached.
They're part of the entertainment industry, and your argument is valid for that entire edifice, which includes most of the "news" media as well as all pro athletic activity, and a good bit of college level.
Sound strategy. I’ve found myself saying much the same thing to friends who have their business site on FB.
LOL!
Congress wants us to be spied on.
I do not have a facebook or twitter account. I am tracked like everyone else. Example: I search on my pc using google and ads show up in Youtube on my Roku box using the Youtube app of what I was searching on.
This on top of Apple threatening to remove Facebook and Instagram from the APP store, because Facebook and Instagram allow secret slave trade apps.
# Everything is relative, especially when it comes to Big Tech, but Tim Cook is the best, brightest, most decent and most straight shooting of that bunch of CEOs.
That’s not exactly how I would describe him, but Apple’s business plan is certainly different from google/facebook/etc.
With Apple, the DEVICE is the product. With these other companies YOU are.
IMO, facebook can’t become the next myspace soon enough.
The silver lining here is that the Android cell phone makers will be pressured to do the same thing to remain competitive.
;-)
“Everything is relative, especially when it comes to Big Tech, but Tim Cook is the best, brightest, most decent and most straight shooting of that bunch of CEOs.”
... who does business with an Evil Empire and employs slave labor to increase profit margins.
“and most straight shooting”
Uh, Phrasing.
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