Posted on 09/24/2021 8:46:31 AM PDT by SunkenCiv
Facebook this week dispatched its high-level executives to ask customers to hang in there. They weren’t, of course, visiting to discuss the Wall Street Journal’s recent exposé of the company’s unsavory practices. But instead, Facebook VPs, including Simon Whitcombe and Graham Mudd, spoke to advertisers about Apple’s anti-tracking initiative, the one thing wreaking immediate harm on the company’s ad effectiveness and its bottom line...
Apple is indeed doing more damage to Facebook than any of its rolling series of scandals so far. The changes Apple made in iOS 14.5 — asking people if they wanted to opt-out of apps tracking them across the web — is causing tumult for advertisers who rely on Facebook to sustain their businesses. Performance marketers, i.e., those who want you to buy immediately after clicking, are particularly struggling. The masses, they believe, have opted out of letting Facebook track off of Facebook, so they can’t be sure if people are buying their products after seeing their ads. Facebook expects them to spend less money as a result...
Apple’s iOS changes may lead to irreparable harm to Facebook’s ad business. This moment has demonstrated to Paul and his fellow performance buyers that relying on one channel (albeit a very effective one) is risky. So they’re looking to diversify their ad spend. Paul said he’s moved his ad budget elsewhere, including “Snapchat and TikTok, but also silent killers like email.” On Twitter, Facebook marketers discussing Apple’s changes almost unanimously agreed they needed to follow suit...
People are opting out of Facebook’s tracking for a reason: they no longer trust the company with their data after years of evidence they should not.
(Excerpt) Read more at cnbc.com ...
They will eventually merge........................
Tell me, Muse, of the man of many ways, who was driven far journeys, after he had sacked Troy’s secret citadel. Many were they whose cities he saw, whose minds he learned of, many the pains he suffered on his spirit on the wide sea, struggling for his own life and the homecoming of his companions. Even so he could not save his companions, hard though he strove to; they were destroyed by their own wild recklessness...
Everything is relative, especially when it comes to Big Tech, but Tim Cook is the best, brightest, most decent and most straight shooting of that bunch of CEOs.
Good!
Bankrupt Facebook.
Not with a bang, but a whimper.
Everything will be Taco Bell.
This is the real secret to FB income stream.
Most ISP use something similar.
If your cable modem has a unified modem, router, wifi or worse a unified phone hard line, you are making your ISP richer off your surfing.
Facebook’s market cap of nearly $1 Trillion boggles my mind. They produce nothing of value to society or human flourishing. If they disappeared tomorrow, you could easily argue the world would be much improved.
History will eventually show them be the 2020’s poster child for ridiculous, asinine social-media valuations.
One hyena attacks another - I tend to favor Apple in such disputes because they’ve been somewhat more respectful of individual privacy than other Big Tech companies (before their NeuralHash debacle, anyway). Facebook is the worst of the worst - anything that harms them, I will be cheering.
LOL
If you participate with Facebook, you are in league with Facebook. Only very few people don’t understand the nefarious tentacles of Facebook.
The enemy of my enemy is still an effing enemy.
I agree, but it means we're in bigger trouble than we thought. :^) He has remarkable skills at timing production and product announcements in concert with the supply chain. Even so, the Chinese orders for the new iPhone line crashed their ordering system in China.
If congress wasn’t bought and paid for, we could have had anti-tracking 1-click opt-out (of everything) 10 years ago. And we should have it now.
I exited Facebook last November and have quite enjoyed life. I no longer feel a compulsion to keep up with my ‘friends’ and I’m no longer at threat of censorship by scumbag leftist ‘fact checkers’.
Ditch Facebook. You can live without it. Trust me.
Not if you use a good pay VPN.
Apple backed off on their "auditing" idea for private graphic files of customers. I don't keep anything on the so-called cloud, but if they resume that plan, the whole board needs to be fired.
Then they make everyone look like superstars with unlimited reach(Coke enhances your personality)
Then they scale back the reach(Step on said Coke)
Then they charge for more access and then sell advertising(Upgrade to heroin)
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.