Posted on 09/09/2021 11:25:43 AM PDT by simpson96
McDonald's is one of the most recognizable brands in the world and is often synonymous with fast food in general. The chain has more than 36,000 locations in more than 100 countries, including nearly 14,000 in the US. McDonald's revenue totaled $19.21 billion in 2020, with an income of $4.73 billion.
The typical McDonald's customer is a married white woman between the ages of 41 and 56, according to data provided by analytics firm Numerator. She likely lives in a suburban area in the southeastern US, and her household makes more than $80,000 a year. This typical shopper either has an undergraduate degree or attended some college.
The average McDonald's customer is strikingly similar to the typical Walmart customer, who is also a married white woman in the southeastern US suburbs.
The McDonald's shopper spends an average of $8.35 per trip to the fast-food chain, purchasing three items per visit. She makes 44 McDonald's trips per year, and she's most likely to buy soda, sausage breakfast sandwiches, hash browns, crispy chicken sandwiches, and french fries.
Breakfast items make up almost half of the typical McDonald's customer's regular purchases, and the chain is considered the best fast food breakfast, according to a customer survey conducted by Insider. The chain discontinued all-day breakfast in March 2020, to the great dismay of many customers, Kate Taylor reported for Insider.(snip)
This typical McDonald's customer frequents fast-food restaurants in general. She makes 149 trips to quick-service restaurants in a year, amounting to several visits each week. Just about one-third of those fast food stops are at McDonald's. Her average spending on all of these trips is $11.99, which is close to the total average spending of $12.20 across all quick service.
(Excerpt) Read more at businessinsider.com ...
My wife is a married white woman. Both my daughters are white women in their 20’s. None of them EVER walk into a McDonalds.
Almost once a week, I don't buy it.
If “She” visits Micky D’s that many times she is a morbidly obese diabetic Karen... and single.
MacSpitMuffin...yum.
Did a blm or Antifa member serve her her meal?
Or,just a garden variety moron?
She appears to go to McDonald’s less than the Starbucks customers who go to Starbucks two or three times a day.
Apparently the author considers the people who frequent Starbucks and waste more money to be higher class than the McDonald’s breakfast eater.
Don’t underestimate the impact grandchildren have on going to that awful place. They even brainwashed them into getting apple slices you could easily make at home. It’s absurd.
I ain't obese either.
McDonalds is convienience only when I am in a hurry or traveling. If there are more than three cars in line, I skip it. I feel bad about paying to eat that junk, I’m not going to wait for it as well.
Yeah, she can’t eat like that and look like that
The sausage McGriddle with extra sausage with no egg or cheese is the best item on any fast food menu to eat while driving. Never a mess or grease dripping. Like mine with mustard.
If you are going to sit down and are hungry, the Jack in the Box fully loaded breakfast sandwich can’t be beat. They don’t start cooking it until you place your order.
“Meet the typical McDonald’s customer, a middle-aged white woman buying breakfast”
bullshite ... then why do ALL McD ads feature 100% blacks?
2 sausage and egg Mcmuffins for $4 around here. I rarely eat out, but when on the road THIS is my one meal before dinner.
I have 4x kids. My 2x teenage boys hit McD’s pretty often. But then again, they’re in sports, run 3-5 miles 5 days a week, hit the gym, and have that jacked up metabolism of athletic young men. I have no doubt they’re eating over 3000 cal/day and still have nearly no body fat. I guess enjoy it while you can, LOL.
“McDonalds is convienience only when I am in a hurry or traveling.”
get a large wendy’s chili instead ... WAY healthier ... and WAY tastier ...
Oh jeez. Here come the snobs again. There’s nothing wrong with a sausage mcmuffin with egg.
Married so not single.
The amount is about a single meal so probably not on the rest of it either.
She probably has kids that are either in high school or in collage, and this is her once a week treat.
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