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Ford’s Lightning pickup could make electric vehicles popular with all consumers, not just the green ones
MSN ^ | Jun 22, 2021 | Brian C. Black

Posted on 06/22/2021 8:02:07 AM PDT by Red Badger

When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive in Dearborn, Mich., in May, the event was more than a White House photo op. It marked a new phase in an accelerating shift from gas-powered cars and trucks to electric vehicles, or EVs.

In recent months, global auto manufacturers have released plans to electrify their vehicle fleets by 2030 or 2035, setting up a race to see who can most quickly shift entirely away from producing vehicles powered by gasoline.

, I see this moment as pivotal because unlike EVs from manufacturers such as Toyota or Tesla, the electric F-150 does not entirely rely on green consumer choice. It places the electric vehicle transition squarely in the hands of mass-market consumers who don’t choose vehicles based on environmental considerations. Like Biden, former President Donald Trump promised to create jobs in the auto industry. But Trump sought to do it by perpetuating a fossil-fueled system that is the largest source of U.S. greenhouse gas emissions. Auto makers benefited from some Trump policies in the short term, including the rollback of fuel economy standards. Now, however, they seem to be embracing the challenge of competing globally in a climate-constrained future.

As an environmental historian, I see this moment as pivotal because unlike EVs from manufacturers such as Toyota or Tesla the electric F-150 does not entirely rely on green consumer choice. It places the electric vehicle transition squarely in the hands of mass-market consumers who don’t choose vehicles based on environmental considerations, and who are buying far more light trucks—pickups, sport-utility vehicles and minivans—than cars today.

(Excerpt) Read more at msn.com ...


TOPICS: Agriculture; Business/Economy; History; Travel
KEYWORDS: bidenlegacy; electrictrucks; f150; lightning; photoops; pickups
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1 posted on 06/22/2021 8:02:07 AM PDT by Red Badger
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To: muleskinner; Fiddlstix; TexasTransplant; Squeako; dennisw; norwaypinesavage; 1Old Pro; weps4ret; ...

Pingy.................


2 posted on 06/22/2021 8:02:40 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger

Not for me.


3 posted on 06/22/2021 8:03:00 AM PDT by BipolarBob (Who is John Galt and is he vaccinated?)
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To: BipolarBob

You don’t want to save da erf?...................


4 posted on 06/22/2021 8:03:43 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger

Meanwhile the environmentalist will resist increasing power generation on the grid.

Rolling blackouts anyone?


5 posted on 06/22/2021 8:04:09 AM PDT by Rurudyne (Standup Philosopher)
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To: Red Badger

Wishful thinking . . .


6 posted on 06/22/2021 8:04:13 AM PDT by CheneyClone
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To: Red Badger

I’d rather they make it in a diesel without all of the energy robbing EPA equipment.


7 posted on 06/22/2021 8:04:46 AM PDT by BipolarBob (Who is John Galt and is he vaccinated?)
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To: BipolarBob
It's all fun and games until you

Run the air conditioner
Run the heater
Replace the batteries

8 posted on 06/22/2021 8:05:00 AM PDT by Noumenon (The Second Amendment exists primarily to deal with those who just won't take no for an answer. KTF)
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To: BipolarBob

bullet-proofing does the same thing.


9 posted on 06/22/2021 8:05:36 AM PDT by GeorgiaDawg32
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To: BipolarBob

Fat chance


10 posted on 06/22/2021 8:06:00 AM PDT by Roklok
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To: Noumenon
I think the replacing of the batteries will be the real shocker. pun intended
11 posted on 06/22/2021 8:06:04 AM PDT by BipolarBob (Who is John Galt and is he vaccinated?)
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To: Red Badger

Both ICEs and hybrids carry their power source with them. They inherently scale effortlessly to localized needs for that power.

EVs and the grid simply do not.


12 posted on 06/22/2021 8:06:09 AM PDT by Rurudyne (Standup Philosopher)
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To: Rurudyne

Q: How many miles will the truck go if you’re pulling a heavy load such as a large camper? A: Not very many.


13 posted on 06/22/2021 8:06:43 AM PDT by salmon76 (They call me Big Boomer McKraken. I live at the corner of Breaking Street and Bombshell Avenue.)
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To: Red Badger

What’s the towing capacity....especially in 4WD?


14 posted on 06/22/2021 8:08:20 AM PDT by Jane Long (America, Bless God....blessed be the Nation 🙏🏻🇺🇸)
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To: Red Badger
It places the electric vehicle transition squarely in the hands of mass-market consumers who don’t choose vehicles based on environmental considerations.

Why the hell would anybody buy it if not in an effort to be "green"?

15 posted on 06/22/2021 8:09:29 AM PDT by Sans-Culotte (11/3-11/4/2020 - The USA became a banana republic.)
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To: salmon76

Hey, just haul a diesel generator too. XD


16 posted on 06/22/2021 8:09:37 AM PDT by Rurudyne (Standup Philosopher)
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To: Jane Long

towing capacity?...............We’re talkin’ saving da erf here!.............


17 posted on 06/22/2021 8:11:16 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger
"Ford’s Lightning pickup could make electric vehicles popular with all consumers, not just the green ones "
" MSN ^ | Jun 22, 2021 | Brian C. Black "

Prepare for more "Black Outs" !
"The Grid" can't handle its own currently established customers during high usage,
and now we are talking about adding additional demand to the grid.

18 posted on 06/22/2021 8:12:39 AM PDT by Tilted Irish Kilt
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To: Red Badger

If Biden creates auto industry jobs, it will be in China.

Who drove the truck for Biden’s test-ride, or did he go from one end of an empty parking lot, to the other?

The author sure does have a lip lock on Democrat a$$.


19 posted on 06/22/2021 8:13:53 AM PDT by Empire_of_Liberty
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To: Red Badger

No thanks.
I’ll stay with my 2019 Jeep Grand Cherokee HEMI V8.


20 posted on 06/22/2021 8:14:51 AM PDT by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit..)
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