Posted on 02/06/2021 4:57:30 PM PST by Beave Meister
Sportswear giant Under Armour is dumping its licensing contracts with the National Football League, according to Front Office Sports.
The company axed its deal for NFL players to wear its products on the field, making the coming 2021 season the first in years that Under Armour logos will not appear on the field for years, according to a recent issue of the Front Office Sports email newsletter.
Under Amour’s move comes on the heels of the company’s exit from several other high-profile sports leagues, as well.
Under Armour asked to end its $85 million deal with the University of California (Cal), and also cut ties with UCLA after ending its 15-year, $280 million deal with that school. The company also paid off the University of Cincinnati to exit is 10-year, $50 million deal.
That is not all. Under Armour also backed out of its $50 million deal with Major League Baseball.
Under Armour has re-affirmed its contract with Super Bowl-bound superstar Tom Brady, but other athletes are reportedly re-evaluating their individual deals with the sportswear company.
The company says that it is retooling its reputation, veering away from expensive professional sports league deals, and looking to burnish its reputation as a “performance brand.”
The move comes on the heels of several years of cratering TV ratings across all professional sports.
(Excerpt) Read more at breitbart.com ...
To hell with the fans, when the advertisers bail, it’s over. Called it a couple of years ago. Remaining advertisers will be re-negotiating those rates based on a declining viewership, and it won’t be pretty for the boys on the field.
Stretch pants for men is why I boycott them.
And now we know it wasn’t the coach, it was the QB at NE that made things happen
The QB went to Tampa Bay in part because it had so much talent from being bad for so long. The equivalent difference in draft capital is equal to about an extra 30 2nd rounders over the past 5 years.
Under Armour made in CHYna?
BLM appreciates your support.
WOW FINALLY a company that gives a rats ass about the country!! WE ALL need to reward them in anyway we can!!!
If they were smart they would pick individual atleates mint league’s of babies. Think local, targeted. Explosive but difficult.
You are bitter. There’s always a conspiracy to chew on, isn’t there?
Pro Sport are the epitome of hypocrisy. Hope it all crashes and burns. They hate the people and flip off those who helped fill their coffers.
Yea three hours of “WOKE” commercials and a half-time stripper show with sound.
I think i’ll pass..
The entire 1982 halftime show with “Up With People” theme:
“Up With People” holds the record for participating in the most halftime shows in the 55 year history of the Superbowl.
You are bitter. There’s always a conspiracy to chew on, isn’t there?
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I did put a sarc note.
I would say that I am bitter about the election, but I don’t want to get censored. Nothing was cheated in the election.
/s
bump
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