Posted on 01/25/2021 8:30:07 AM PST by mikelets456
NEW YORK (AP) — For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.
Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers.
But the decision to not do an anthemic Budweiser ad — which over nearly four decades has made American icons of frogs chirping “Budweiser,” guys screaming “Whassup!”, and of course the Budweiser Clydesdales — showcases the caution with which some advertisers are approaching the first COVID-era Super Bowl.
“We have a pandemic that is casting a pall over just about everything,” said Paul Argenti, Dartmouth College professor of corporate communication. “It’s hard to feel the exuberance and excitement people normally would.”
(Excerpt) Read more at myfox8.com ...
I don’t give a **** about Coke or Pepsi either. They all take the same. At this point, what difference does it make.
They know nobody will be watching.
“Or maybe it’s because of the fact that this will probably be the lowest viewer audience ever...”
Is there a minimum viewer guarantee?
Olympics are going to be cancelled.
It seems strange reading that Satan will be sitting on the sidelines.
I don’t understand it. You would think the enemy would press their advantage.
.
Shiner Bock
What does the cancel culture have against the Super Bowl? (Honest question... I don’t know)
LOL the nonsense about COVID!
What would that possibly have to do with not advertising?
It’s because they are figuring out not to tick off half the population.
See other thread
https://freerepublic.com/focus/f-news/3928477/posts
ff
Vaccination awareness? There’s a noble cause. Any charity campaign with “awareness” in the title is a money laundering operation. Unless it really is some disease that no one has ever heard of. There are a few.
They know nobody will be watching.
Hennigers local brewery in frankfurt Germany.
Gay white liberal elites run the ad agencies... That’s the group that hates traditional Americans - and their ads reflect their hatred.
This is a wise move on the part of American companies. Maybe Madison Avenue can sell creepy ads to the Chinese... Jump on that DC gravy train.
Stations are required to run free ‘Public Service Announcements’...
The same gay white liberal ‘elites’ who run the ad agencies - (and hate traditional Americans) make those ads too... One more way for them to give the finger to traditional Americans.
Bet the ad rates are down. And that the make goods will be up.
Note to NFL (and NCAAF) players: Learn to code.
exactly, Budweiser is just too scared to offend the ‘woke” leftist retards who make everything into a Maoist struggle session.
I’d call this a VICTORY for conservatives!
It should be called the “Brady” Bowl.
Love him or hate him people will watch just because of him.
He’s the G.O.A.T. and some will watch for the greatness and some will watch to see him flop.
And the G*dless Buffalo Bills can sit out everything whilst sitting in their locker room. Ijjits!!
I stopped watching four years ago and don’t miss it at all.
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